Company DescriptionAt Saatchi we believe in creating ideas that can live anywhere. We believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit, and a bold commitment to achieving measurable results and business success for the clients we service.Saatchi & Saatchi currently maintains a hybrid work policy to work in-office three days a week, and two days remotely.OverviewResponsible for leading and executing media strategy and media planning for a Tier II regional automotive advertising account. The ideal candidate for this position has a passion for media and a proven track record of implementing successful media tactics. This person must also possess an attitude of continuous improvement and willingness to always continue learningThis person should have an interest in digital & traditional media, media strategy, media culture as well as establishing successful and positive relationships with teammates and agency partnersResponsibilities
Help develop annual media strategy and possess the ability to present and persuade clients on strategy and rationale
Work closely with Associate Media Director on tracking and reporting on overall campaign performance of digital & traditional media tactics
Help oversee and implement the strategy and media plans for 17 markets in a specified regional territory
Regularly gather/prepare all necessary materials and research
Work with agency partners to understand optimization needs and handle the implementation of plan revisions
Develop media POVs as needed based on client and account team requests
Develop and actualize flowcharts and all related documents (i.e.: media budgets, post-buy-analyses, value-added reports, optimizations etc.)
Responsible for implementation of plans for assigned markets and an understanding of analytics to provide recommendations and analysis of media plans
Qualifications
Experience & Training:
Experience negotiating media packages across different aspects of media that help accomplish client objectives
Understanding of digital & traditional media planning principles
Communication:
Excellent oral/written communication skills are essential
Ability to keep Director of Communications consistently informed
Skills:
A keen ability to prioritize workload and manage multiple tasks simultaneously
Ability to maintain productivity while working at an expedient pace
Excellent math skills and ability to work with and understand numbers
Must be extremely detail oriented with high attention to accuracy
Thorough knowledge of Microsoft suite
Experience with media resources a plus: Mediatools, MediaBank/OX, Kantar, Nielsen etc.
Attitude:
Must assume a high degree of professionalism, be a self-starter, quick learner, intuitive, and proactive
Must have an outgoing and positive personality with a “nothing is impossible” approach to daily tasks
Interest and passion for the industry and emerging media/trends
Understanding of all digital & broadcast media terminology in addition to planning philosophies and willingness to learn as new forms of media emerge
Understanding of digital media specifically programmatic, social, search, CTV, OTT & audio
Prior experience in retail advertising and/or the automotive category is a plus, but not required
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
