The Centralized Sales Sr. Manager will be responsible for driving new membership acquisition by leading, developing, and coaching a central office of Membership Advisors that focus on identifying and engaging prospective members, understanding their fitness goals, and delivering tailored solutions that align with Equinox’s premium offerings. The ideal candidate will be a proactive leader with exceptional sales acumen, strong understanding of centralized sales operations, a dynamic hands-on coach with proven ability to inspire and motivate a team, a passion for fitness, and knowledge of luxury industry best practices.Sales Leadership· Develop and execute a comprehensive digital sales strategy to drive new membership growth, including identifying tactics that work and should be scaled (e.g., specific language or pipeline management techniques)· Lead, coach, and inspire a central office of Digital Membership Advisors to achieve and exceed sales targets· Actively coach Digital Membership Advisors by providing regular feedback, running role-plays, and helping advisors strengthen sales skillsets (e.g., needs assessment, objection handling, and closing skills)· Monitor, analyze, and report on sales performance metrics, providing actionable insights to optimize results and identify coaching opportunities for each advisor· Foster a culture of accountability, collaboration, continuous improvement, feedback-orientation, and high performance within the sales teamCustomer Acquisition· Lead the team to identify and engage prospective members through targeted outreach, with guidance on lead prioritization and channel optimization (i.e., phone vs. SMS vs. email) · Coach the central team to conduct in-depth consultations to understand potential members’ fitness goals and present tailored membership solutions through regular 1:1s and sales team meetings· Empower the team to build and maintain their own robust pipeline of leads, ensuring consistent follow-up and conversion· Work with sales leadership to leverage data and insights to identify trends and opportunities for new member acquisitionStrategic Planning· Collaborate with marketing, operations, and other cross-functional teams to align sales efforts with broader business objectives · Develop and implement innovative sales campaigns and initiatives to attract new members· Stay informed about industry trends, competitor offerings, and market dynamics to maintain a competitive edgeMember Experience· Ensure a luxury and personalized  experience for prospective members, from initial contact through to membership confirmation· Act as a brand ambassador, embodying Equinox’s commitment to excellence and personalized service.
