Job Title: Marketing AnalystJob Location: 17725 Katy Fwy, Houston, TX 77094This role is not eligible for visa sponsorship.Job Overview:Your role is a key member of the Regional & Local Marketing Team, which is responsible for working side-by-side with Christian Brothers Automotive (CBA) franchisees to drive leads to and build awareness for their CBA stores. As a Marketing Analyst, you will play a crucial role in collecting, maintaining, and analyzing marketing data while ultimately identifying channel effectiveness, uncovering new opportunities, and making recommendations to optimize strategies to 1) drive more leads and 2) keep our brand experience and awareness ahead of competitors.You will use qualitative and quantitative data to assess our position and identify the projected value and volume of marketing initiatives being considered and deployed at the local and regional levels.This role will involve using analytics tools, including the latest in AI technologies, employing statistical models, and synthesizing guest sentiment. We are looking for a hardworking, service-minded individual who is a self-starter with curiosity, enthusiasm, and integrity. Ideal candidates will thrive working in a fast-paced environment.Your responsibilities include, but are not limited to, the following:Establish key, routine marketing reports that will be utilized internally and with franchise ownersProvide data insights on campaigns, identify key metrics, and recommend scalable improvementsCollaborate across the Regional & Local Marketing Team, and the Marketing Department as a whole, to maintain continuity of measurement across various channels and vendor partnersCreate and/or enhance data feeds from a variety of software and systems to unify all marketing data within our business intelligence tool, DomoUtilize business intelligence tools to build ongoing reporting for National, Regional, and Local marketing channels and benchmark measurementImplement use of the latest AI tools to enhance productivity while providing individualized, comprehensive analysis at micro and macro levelsRegularly present findings to the Director of Regional & Local Marketing, Regional & Local Marketing Team and Marketing Leadership TeamMaintain reporting and alerts on marketing budgets, reconciling against results, to ensure efficient use of resourcesBuild new reporting to measure the guest journey - linking relevant analytics tools and data feeds together to measure acquisition costs, ROI, and guest lifetime valueAdvise on new opportunities and marketing softwarePerform competitive analysis and market research to develop effective marketing strategies
