Product Marketing Specialist - Demand GenerationAs a Product Marketing Specialist here at Honeywell, you will play a crucial role in developing and executing comprehensive marketing strategies to promote our products and drive market growth through demand generation efforts. You will collaborate with cross-functional teams to understand customer needs, conduct market research, and develop targeted marketing campaigns. Your responsibilities will include creating product messaging and positioning, developing marketing collateral, analyzing campaign performance, and driving demand generation activities. This role offers an exciting opportunity to make a significant impact on our product's success by shaping our product's image, driving customer acquisition, ensuring market competitiveness, generating qualified leads, and driving pipeline growth.This position reports directly to the Marketing Director, and will work out of one of the following locations: Atlanta, GA; Mason, OH; Charlotte, NC or Houston, TXThis is a hybrid position: Three days in the office work schedule.In this role, you will impact the company's success by driving effective marketing strategies, increasing product awareness, maximizing revenue growth, and generating qualified leads through demand generation efforts.THE BUSINESS UNITHoneywell Intelligrated is a division of Honeywell that specializes in providing advanced warehouse automation solutions for distribution and fulfillment operations. With the increasing pressure to meet demanding service level agreements, manage exponential SKU growth, and satisfy rising customer expectations, Honeywell Intelligrated offers cutting-edge technologies and expertise to address these challenges. Their solutions enable businesses to improve operational efficiency, optimize inventory management, and enhance productivity. Honeywell Intelligrated's comprehensive range of automation solutions includes conveyor systems, sortation systems, robotics, warehouse execution systems, and software platforms. By leveraging state-of-the-art technology and industry-leading expertise, Honeywell Intelligrated helps businesses achieve higher throughput, accuracy, and flexibility in their warehouse operations, ultimately driving competitive advantage and customer satisfaction.KEY RESPONSIBILITIES Develop and execute comprehensive marketing strategies to promote products and drive market growth through demand generation efforts Collaborate with cross-functional teams to understand customer needs and develop targeted marketing campaigns Create product messaging and positioning to effectively communicate product value proposition Develop marketing collateral, including product brochures, datasheets, and presentations Analyze campaign performance and make data-driven recommendations for improvement Drive demand generation activities, including lead generation campaigns, webinars, events, and content marketing Conduct market research and competitive analysis to identify market trends and opportunities Collaborate with sales teams to provide marketing support and enable effective product launches. BENEFITS OF WORKING FOR HONEYWELL Benefits – Medical, Vision, Dental, Mental Health Paid Vacation 401k Plan/Retirement Benefits (as per regional policy) Career Growth Professional DevelopmentYOU MUST HAVE Proven experience of at least 5 years in product marketing or related roles, with a focus on demand generation. Strong analytical and strategic thinking skills Excellent communication and interpersonal skills Ability to collaborate with cross-functional teams Proficiency in market research and analysis toolsWE VALUE Bachelor's degree in Marketing, Business, or related field Passion for marketing and product promotion Proven track record of driving product growth and market share through demand generation efforts Strong problem-solving and decision-making abilities Ability to think creatively and innovativelyHoneywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
