Career Area:Product SupportJob Description:Your Work Shapes the World at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.Caterpillar’s Construction Industries Services Division (CISD) is hiring a Product Marketing Consultant for fluids and filters (F&F) products. As a Fluids & Filters Product & Marketing Consultant , you will be responsible for the product development and marketing execution of Caterpillar Filters and Fluids globally. In addition, this role may lead specialized initiatives focused on identifying areas to drive profitable parts and service revenue and growth.This role is part of our Construction Industries (CI) business segment and focused on customers in General Construction, Industrial Waste, Road Construction, Ag & Landscaping, Heavy Construction and Quarry & Aggregates. Experience in marketing for maintenance products, oils and grease, engine or air filters is highly valued! The F&F Product & Marketing Consultant is the primary contact for the Worldwide Product Manager, The Life Cycle Manager, and the Field Team responsible for Sales regarding Aftermarket offering, CI customer requirements, and product value selling and application subjects.What will you do?
Document and disseminate Aftermarket Critical Customer Requirements, in support of parts & services development with filters, fluids, oils and grease
Collect, prioritize, and document unmet customer needs, with a focus on where we lose and the reasons why to drive action in the form of new product introduction and/or new market introduction
Define & recommend optimal set of aftermarket solutions for each machine and/or product, considering Total Cost of Ownership requirements
Work with Machine Product Groups and the Fluids & Filters Component Product Groups to ensure aftermarket parts & service new product introduction deliverables are met
Along with Service Marketing, develop customer messaging – key attributes and value proposition
Develop & Deliver Dealer Aftermarket Parts & Services Sales Training – Develop content and provide expert training to the dealer community in addition to the internal sales force
Represent aftermarket voice of customer & voice of business & contribute to Enterprise Component Strategy projects
How You’ll be Successful (Basic Qualifications)
Parts marketing or sales, product support or field experience with dealers
Ability to travel internationally 25-50% of the time
Customer focus and service excellence skills for go to market support activities
Effective communication and relationship management skills to collect voice of customer/dealer/business
Influencing and problem-solving skills for effective value selling and product application
Additional Skills and Experience for Success (Desired Qualifications)
Project management experience: black belt preferred
Excellent presentation and interpersonal skills
Ability to engage with all levels of an organization to motivate and enable change
Ability to mentor, coach, and/or persuade others on new methods of product application, and new technology
Key Duties Summary:Voice of Customer/ Dealer/ Business
Manage solicited and unsolicited voice of customer (VOC) and summarize into library
Own global Unmet Customer Needs and Critical Customer Requirements (CCR)
Manage prioritized opportunities with component groups in Construction Industries segment
Collect competitive intelligence and provide landscape
Support Leadership Table Dependency velocity and closure
Go To Market Support:
Owns Aftermarket VOC, CCR, Training and Go-to-Market for component new service development (NSD) or re-launch
Owns Aftermarket VOC, CCR and Training for Lifecycle Services
Validate Component NSD or Re-Launch price & parts sales to users alignment with target regions
Unique selling proposition development of components
Develop training plan and content for component NSD or new product introduction (NPI)
Support component NSD/NPI Core Content (Marcom) development
P roduct Application & Value Selling
Provide product and application expertise
Develop core training materials and related dealer sales tools for aftermarket
Deliver instructor-led value selling training for aftermarket
Manage consolidated competitive testing requests with component groups
Lead Aftermarket Dealer Specialist Forums
How We Support You (Employee Benefits)Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).Your Work Shapes the WorldAt Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.Posting Dates:March 18, 2024 - March 24, 2024Any offer of employment is conditioned upon the successful completion of a drug screen.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.
