Product Marketing Manager, Corporate Messaging

Product Marketing Manager, Corporate Messaging

14 Nov 2025
Washington, Bellevue, 98004 Bellevue USA

Product Marketing Manager, Corporate Messaging

Freshworks is seeking a Product Marketing Manager, Corporate Messaging to define and evolve the foundational messaging that powers our most visible narratives—from global keynotes and analyst briefings to vision decks, strategic announcements, and thought leadership. This is a high-impact, senior individual contributor role for a strategic storyteller who excels at distilling complex ideas into simple, resonant messaging that moves audiences across industries and regions. You will collaborate closely with product leaders, executives, communications teams, brand, and field leadership to shape the way the world understands Freshworks and our people-first AI platform. 

What You'll Own: Foundational Messaging & Narrative DevelopmentBuild, maintain, and evolve Freshworks' foundational messaging frameworks—value propositions, narrative pillars, differentiation, and customer proof points. Own the central storytelling for major company moments: global events, user conferences, executive keynotes, analyst briefings, and strategic narratives. Ensure cross-functional alignment by developing messaging guidelines and maintaining consistency across product, field, comms, and global marketing. Executive & Event StorytellingPartner with Executive Communications and Brand teams to craft keynote scripts, vision decks, narrative documents, and executive-level storytelling materials. Shape the strategic messaging backbone for Freshworks' top-tier events and flagship moments. Analyst & Market Narrative AlignmentSupport Analyst Relations with briefing materials, positioning guidance, and foundational messaging that strengthen our presence in major analyst reports and market evaluations. Sharpen Freshworks' narrative around AI, customer service, and experience-platform innovation with clear competitive differentiation. Strategic Story MiningTranslate product roadmaps, customer insights, and market trends into storytelling opportunities that elevate Freshworks' POV on the future of work, CX, and AI-powered experiences. Identify and shape big-picture narratives that help Freshworks articulate where the category is going—and our role in driving that shift. Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from either our San Mateo, CA, or Bellevue, WA office locations.  

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