Drive sustainable business growth across West Africa countries by building strong key account partnerships and aggressively taking share against competitors. Serve as the primary commercial link between Syngenta and its strategic customers, translating market opportunities into disciplined KAP execution - with a focus on cotton, cocoa and industrial farms - to deliver annual targets and the 5Y plan.
Accountabilities1. Key Account ManagementSelect and agree on target key accounts with the Country Head; gain a deep understanding of each account's business model, market position and competitive landscape to develop company-specific KAM Plans covering commercial, licensing, legal and regulatory dimensionsBuild and maintain strong, long-term relationships with strategic distributors and key accounts, with particular focus on cotton, cocoa and industrial farmsInfluence key stakeholders and develop targeted strategies to capture tenders and large-scale distribution contracts across West AfricaNegotiate contracts, pricing and terms to ensure mutually beneficial agreements, in alignment with Syngenta's commercial policiesIdentify areas for growth and contribute to the evolution of the West Africa Go-to-Market strategyEnsure accurate forecasting in close coordination with Customer Service and TFCM for on-time product availability and payment follow-up.2. Demand Generation & Campaign ExecutionLead and translate regional campaigns into local pull activities with key accounts, adapted to the West Africa go-to-market model, to create demand and deliver annual sales targets3. Cross-Functional CollaborationCoordinate with Marketing, CPD, Finance, Customer Service, Pricing and Regulatory to ensure key account needs are met and KAP execution is fully supported. Work closely with Customer Service and TFCM for on-time product availability and payment follow-up.4. Monitoring and ReportingTrack key account metrics and report regularly on account status, market dynamics and competitive landscape. Collect and analyze market information to feed Business Intelligence tools (Salesforce, I-Plan, portfolio insights), monitor competition, and contribute to customer and influencer segmentation.5. Customer AdvocacyAct as the primary advocate for key accounts within Syngenta, ensuring their needs are properly represented and issues addressed promptly across internal functions. Maintain full compliance with Syngenta's policies, procedures and code of conduct
