Serving as Indodana’s regional "boots on the ground," this team drives asset performance, cost efficiency, and local trust across four core areas:OOH Management: Map high-traffic sites directly with local vendors (bypassing agencies), localize creative materials, and conduct physical audits to eliminate non-performing "ghost sites."Media & PR: Build regional journalist networks, distribute localized PR to boost organic SEO, and lead face-to-face media visits to build brand credibility.Vendor Management: Act as the regional gateway to source, negotiate, and manage printing and event vendors for optimal pricing and quality.POP & In-Store Placement: Secure premier in-store asset placements with local merchants, maintain minimum stock levels, and track contract renewals.
