The Marketing & Communications Manager is responsible for shaping and delivering the hotel’s marketing and communications strategy across Rooms and Food & Beverage, ensuring a cohesive, elevated expression of the Colbert Collection brand across all guest touchpoints.Key Duties & ResponsibilitiesBrand, Marketing & Communications StrategyUnderstand and actively communicate the brand strategy and positioning of the hotel, part of the Colbert Collection brand, across relevant marketing platforms.Develop and implement the annual marketing and communications plan for the hotel, aligned with commercial objectives and the Colbert Collection brand strategy.Act as the on‑property guardian of brand positioning, tone of voice, and visual identity across all channels and materials.Ensure a consistent, refined brand presence across digital channels, media platforms, OTAs, owned communications, and guest‑facing collateral.Digital, Content & Asset ManagementManage and coordinate the hotel’s digital marketing presence, including website content, social media platforms, and campaign messaging.Oversee content creation, storytelling, and day‑to‑day content planning across digital and social channels, ensuring a cohesive, visually elegant narrative.Maintain and continuously enhance the hotel’s marketing asset library, including photography, video, copy, and digital content.Ensure imagery and content reflect the hotel’s design‑led, culturally aware positioning and contemporary Mayfair sensibility.Communications, PR & PartnershipsLead and coordinate marketing and communications activity for the hotel opening and post‑launch phase.Support PR activities, including liaison with appointed agencies, media relations coordination, press visit logistics, coverage tracking, and internal distribution of results.Identify and support strategic brand partnerships aligned with luxury, culture, lifestyle, and the Colbert Collection ethos.Maintain a calendar of key awards, listings, and nominations, ensuring timely and high‑quality submissions.Support reputational and crisis communications as required, in alignment with Minor Hotels guidelines.Commercial & Cross‑Functional CollaborationWork closely with hotel leadership, Revenue, Sales, Rooms, and Food & Beverage teams to align marketing initiatives with demand cycles and commercial priorities.Maintain up‑to‑date knowledge of the competitive landscape, market trends, and industry developments, translating insights into actionable initiatives.Track performance, campaign outcomes, digital metrics, and coverage, providing clear reporting and commercial insight.
