The Director, Strategic Planning establishes and leads brand strategy, serving as the strategic link across Account, Medical, and Creative teams. This role is responsible for building the strategic foundation
for our work – shaping brand narratives, translating complex science into clear, compelling platforms, helping clients bring transformative therapies to market. The Director, Strategic Planning bridges medical insight with creative ambition to ensure our work influences real-world decision-making and drives impact.Job DutiesRole and ResponsibilitiesServe as the lead strategic partner on assigned client accounts, guiding positioning, messaging, and brand expressionLead the development of brand strategy across the product lifecycle, from early positioning through launch and ongoing managementPartner closely with Account, Creative, and Medical teams to ensure strategic alignment and excellence in executionTranslate scientific and market insights into clear, motivating and actionable brand platforms and campaign strategiesCollaborate on and shape briefs that enable strong, effective creative workCraft differentiated brand narratives that align with client objectives and resonate with target audiences, including HCPs, patients, and consumersAct as a trusted strategic advisor to clients across product launches, brand evolutions, and market-shaping initiativesDrive insight generation through market research, translating findings into actionable strategies across messages, channels and deliverablesCollaborate with cross-functional leaders to establish pre-kickoff project plans and strategic guardrailsDevelop and apply brand planning tools and approaches, including positioning workshops, journey mapping, segmentation, insights mining, and competitive assessmentsContribute to business development efforts, including pitches and proposals, as neededProactively identify opportunities for brand growth and differentiationFoster strong client partnerships to mitigate issues and identify new business opportunitiesMentor and grow strategic talent as the function expandsEstablish and evolve best practices, frameworks, and processes for brand planning Internal and External RelationshipsRepresent the agency with professionalism and sound judgmentActively contribute to a positive, collaborative work cultureFacilitate clear communication between internal teams and clients to support effective account managementSet clear priorities, resolve conflict constructively, and celebrate shared successKeep senior management informed of key client, team, and business considerationsKey CompetenciesStrong leadership skills, with deep experience in strategic pharmaceutical marketingAbility to move seamlessly between big-picture thinking and hands-on executionSkilled facilitator for workshops, co-creation sessions, and client presentationsCollaborative, entrepreneurial mindset with a passion for building new capabilitiesExcellent communicator, able to distill complex data and science into clear, compelling storiesStrong integrity and accountability; sound judgementDiplomatic and effective in negotiation and conflict resolutionProven ability to mentor, develop, and empower talentStrong analytical, planning, prioritization, and execution skillsConfident presenter who can develop a clear viewpoint and lead meaningful internal and client discussions
