The Senior Copywriter plays a fundamental role in the content development process and partners with internal teams and clients on the writing and execution of innovative healthcare and pharmaceutical marketing initiatives for healthcare professional (HCP) and patient audiences. This individual understands client challenges and industry trends; demonstrates a firm understanding of relevant therapeutic areas and assigned products; and supports the strategic and creative direction of all deliverables while ensuring a high degree of medical accuracy.Job DutiesPartner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences, including HCPs, patients/caregivers, and internal client audiences (e.g., sales representatives)Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media, banner advertisements, videos, websites, core visual aids)Collaborate with Creative personnel leads to help establish the creative vision and refine graphics and layouts for all piecesEngage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas appropriate to client marketing strategiesDemonstrate a firm understanding of the therapeutic areas, target audiences, and strategy for various products, with the flexibility/adaptability necessary to function on various therapeutic teamsEnsure high quality and degree of accuracy with thorough referencing and annotation of all materialsIncorporate internal and client feedback, comments, and changes to manuscripts and layouts while maintaining the integrity and purpose of the materialContribute to maintenance of up-to-date style guides and core claims documentsPresent work and provide rationale in internal and client content and creative reviews or meetingsWork with internal teams (e.g., Project Management) to develop and adhere to logical and attainable timelines for project completionFollow internal and client processes and procedures with regard to workflow, development of deliverables, and adherence to industry best practicesMaintain a proactive approach on initiatives for existing and prospective clientsAttend client and partner meetings, including promotional review committee meetings as needed, to support development or delivery of content and creativeInternal and External RelationshipsCollaborate with internal and external personnel to produce quality work within established timelinesWork as part of a team to ensure that it is meeting company goals and objectives and adhering to corporate valuesCommunicate effectively both verbally and in writing with colleagues, clients, and othersExhibit professional manner in dealing with others; work to maintain constructive working relationshipsKey Competencies High level of integrity, ethics, confidentiality, and accountabilityAbility to manage outcomes to win-win resolutionSound planning, prioritization, and execution skillsAbility to think in abstract terms, make connections between unrelated ideas, formulate innovative concepts, and add value to brainstorming sessionsAbility to write for cross-channel platforms (i.e., print, digital)Excellent verbal and written communication skillsWell-developed organizational skills; ability to work under time constraintsFlexibility and adaptability to change Proficiency in Microsoft Office and Adobe applicationsFamiliarity with user experience (UX) best practicesKeen understanding of the importance of partnership between Creative and CopyEffective attention to detail and high degree of scientific and medical accuracyAbility to creatively and strategically overcome challenges or obstaclesFirm understanding of pharmaceutical legal/regulatory review processAbility to work independently; self-motivatedAbility to participate and interact effectively on a teamHigh energy level and team player
