The Opportunity: The Senior Manager, Partnerships Enablement is responsible for developing and
operationalizing the frameworks, tools, and processes that enable best-in-class execution across
Mattel's brand partnerships and strategic alliances portfolio. This position sits within the Brand
Partnerships team and works in close partnership with Global Brand and Consumer Products &
Experiences to ensure that collaborations are strategically aligned, brand-right, and executed
with excellence. The role serves as a key connector across functions—translating brand and
franchise priorities into actionable guidance for partners and internal stakeholders. This role
requires a balance of strategic thinking and operational execution, with the ability to influence
across a matrixed organization and drive consistency, quality, and speed across a diverse
portfolio of collaborations. What Your Impact Will Be: Strategic Enablement & Program LeadershipLead the development and evolution of enablement strategies supporting Mattel's brand partnerships and strategic alliancesBuild scalable frameworks and repeatable playbooks to support collaboration execution across brands and categoriesTranslate Global Brand strategies and franchise priorities into clear, actionable guidance for partners and internal teamsPartnership Lifecycle & Execution Excellence Design and implement structured onboarding for new brand partners and collaboratorsDefine and standardize key milestones across the partnership lifecycle, including concept development, co-creation, launch planning, and in-market executionIdentify execution gaps and implement solutions to improve speed-to-market and overall partnership impactBrand Stewardship & Collaboration Governance Partner with Global Brand to ensure all collaborations authentically reflect brand DNA, positioning, and storytellingDevelop guidelines and governance frameworks that reinforce brand integrity while enabling creative, culturally relevant partnershipsSupport priority and high-visibility partnerships with tailored enablement and execution supportCross-Functional LeadershipCollaborate closely with Consumer Products & Experiences, Global Brand, Legal and Finance to align partner initiatives with enterprise prioritiesEnsure partners are equipped with the right assets, insights, and timelines to execute effectivelyServe as a central point of coordination across internal and external stakeholdersTools, Systems & Partner ExperienceOversee development and maintenance of centralized partnership resources (e.g., toolkits, guidelines, asset libraries)Drive adoption and optimization of partner-facing systems and collaboration toolsEnhance the overall partner experience through improved communication, clarity, and access to resourcesPerformance Management & InsightsDefine and track KPIs related to partnership performance, execution quality, andenablement effectivenessAnalyze performance data to identify trends, risks, and opportunities across partnershipsProvide reporting and strategic recommendations to leadership to optimize partnership outcomes
