Allied Universal®, North America’s leading security and facility services company, provides rewarding careers that give you a sense of purpose. While working in a dynamic, diverse and inclusive workplace, you will be part of a team that fuels a culture that will reflect in our communities and customers we serve. We offer medical, dental and vision coverage, life insurance, retirement plan, employee assistance programs, company discounts, perks and more for most full-time positions!Allied Universal® is hiring a Digital Marketing and Social Media Manager to play a pivotal role within the Allied Universal Marketing team, and to be located at our Corporate Headquarters in Irvine, CA. The Digital Marketing and Social Media Manager is responsible for developing and executing a comprehensive content marketing strategy, demonstrating expertise across all major social media platforms, and showcasing strong design, online marketing, and content creation skills. The manager will assist with Allied Universal's online presence in North America, managing content publication and audience engagement across platforms such as Facebook, Twitter, LinkedIn, Instagram, YouTube, Indeed, Glass Door and Review sites. Key responsibilities include developing a content marketing calendar, producing compelling posts, and creating short-form video content designed to expand audience reach and drive engagement across all channels.RESPONSIBILITIES:Content Creation & Strategy:
Develop and implement an innovative content strategy that aligns with broader marketing campaigns and resonates with key audiences, while overseeing social media channels to drive engagement, brand awareness, and consistent messaging through Hootsuite
Produce and edit high-quality short-form or multimedia content that captivates and informs audiences while driving interaction with tools like Canva
Driving Revenue Growth:
Develop and execute content marketing campaigns to acquire new companies, generate leads, and improve conversion rates, while enhancing client engagement and identifying cross-sell opportunities
Establish social media priorities, goals, and performance metrics aligned with business objectives and audience insights, integrating SEO-driven content to maximize visibility and enhance search rankings
Leverage data analytics to refine strategies, implement best practices, and provide regular performance metrics aligned with KPIs
Execute Recruiting Effectiveness:
Boost success of recruiting campaigns with organic and paid programs
Strengthen recruitment effectiveness by managing content on platforms such as Indeed.com and Glassdoor.com, with a focus on branding and rating improvement
Building Reputation and Strength:
Foster employee advocacy and expand network reach using Hootsuite Amplify while enhancing the company’s online presence by increasing positive reviews across key digital platforms
Monitor brand sentiment and gather target audience insights through platforms like Talkwalker, Birdeye, or reputation.com. This responsibility includes possible exposure to explicit, graphic, and/or violent online content
Build an influencer marketing program to expand brand reach and visibility
QUALIFICATIONS (MUST HAVE):
Bachelor’s degree in Marketing, Business or a related field
Minimum of two (2) years of experience in B2B content marketing or social media strategy roles
Experience with Hootsuite or comparable social listening tools
Knowledge of content development, social media platforms and best practices
Experience with Adobe Creative Cloud, After Effects, Canva, or equivalent tool
Problem-solving skills; ability to exercise sound judgement and business intelligence
Proficient in creating reports and tracking results; comfortable with data collection and analysis
Able to effectively prioritize tasks based on business contribution and need
Able to adapt to new situations, processes, and directions
Attention to detail
Demonstrated proficiency in communications (oral and written); strong editing/prooing skills
PREFERRED QUALIFICATIONS (NICE TO HAVE):
Familiarity with platform analytic tools
Prior experience with online marketing, paid lead programs, LinkedIn advertising, and use of intent for account-based marketing
Experience in a public or large global company
BENEFITS:
Pay: $75,000 - $100,000 base salary with annual bonus eligibility
Medical, dental, vision, basic life, AD&D, and disability insurance
Enrollment in our company’s 401(k)plan, subject to eligibility requirements
Eight paid holidays annually, five sick days, and four personal days
Vacation time offered at an accrual rate of 3.08 hours biweekly. Unused vacation is only paid out where required by law.
#LI-JS2Allied Universal® is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, age, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, protected veteran status or relationship/association with a protected veteran, or any other basis or characteristic protected by law. For more information: www.aus.comIf you have any questions regarding Equal Employment Opportunity, Affirmative Action, Diversity and Inclusion, have difficulty using the online system and require an alternate method to apply, or require an accommodation at any time during the recruitment and/or employment process, please contact our local Human Resources department. To find an office near you, please visit: www.aus.com/offices .Allied Universal® is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, age, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, protected veteran status or relationship/association with a protected veteran, or any other basis or characteristic protected by law. For more information: www.aus.comIf you have any questions regarding Equal Employment Opportunity, Affirmative Action, Diversity and Inclusion, have difficulty using the online system and require an alternate method to apply, or require an accommodation at any time during the recruitment and/or employment process, please contact our local Human Resources department. To find an office near you, please visit: www.aus.com/offices .Location: United States-California-IrvineJob Category: Sales and Marketing
