Summary: Thousands of large agencies help businesses use Meta technologies to connect with customers. In this role on our Global Audience Marketing team, you will play a key part educating and empowering our large agency audience to drive growth for our collective customers. We are looking for a marketing professional to lead the strategy and execution of scaled marketing content for our large agency audience. You will be responsible for developing marketing materials that help agencies help businesses adopt and successfully use the right solutions. Your content will be served across digital experiences, like email, ads, video, web, in-product, programs and more. To be successful in this role, you should have experience in content strategy and content creation, a demonstrated knowledge of Facebook and Instagram advertising products and an understanding of how scaled marketing channels like emails and ads can be used to engage with businesses and drive growth. You should also have the ability to work across multiple marketing disciplines and cross-functional teams and possess an understanding of advertising objectives and goals.Required Skills: Agency Content Marketing Manager Responsibilities:
Create content for scaled marketing efforts to drive adoption of Meta's advertising solutions
Evaluate audience and product insights to craft compelling go-to-market initiatives across scaled channels
Identify effective marketing strategies and customer journeys based on specific acquisition, adoption or retention goals
Partner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messaging
Produce agency-centric content that educates businesses and inspires them to act
Ensure content is effective and consistent across channels including emails, ads, web pages, videos and more
Work with copywriters, designers and web developers to build effective marketing content
Measure campaign initiatives and understand what makes content successful to iterate on those learnings
Support team on key tentpole events
Minimum Qualifications: Minimum Qualifications:
2+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related field
Experience with online advertising industry and/or agencies
Experience creating content for paid online media
Experience copywriting for different online mediums
Experience working in a highly cross-functional, global organization
Experience thinking strategically through complex marketing projects, and translating complex concepts into easy to understand ideas
Preferred Qualifications: Preferred Qualifications:
BA/BS degree
Experience creating marketing strategies for global audiences
Experience with advertising goals, challenges and needs
Analytical and problem-solving experience, and experience adapting marketing materials based on data and insights
Experience effectively collaborating with multiple cross-functional partners and prioritizing work against goals and deadlines
Project management and communication experience
Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)
Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral
Start-up experience
Public Compensation: $35.58/hour to $113,000/year + bonus + equity + benefitsIndustry: InternetEqual Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
