Description Our Healthcare client is looking for a Client Engagement Marketing Manager for a 40hr/wk, 5-month contract role hybrid in Palo Alto, California. The Marketing Manager is a front-facing contact and relationship builder for key stakeholders ("clients") and provides critical and informative input for the marketing strategies and plans.Responsibilities:
Leads development of holistic and actionable marketing plans that align with organizational priorities and include strategic marketing objectives, target audience definition, positioning data points, key messages/differentiators, tactics, timeline, and metrics.
Oversees and holds ultimate accountability for the execution of marketing plans and closely monitors outcomes/metrics.
Builds and maintains strong client relationships with key stakeholders and departments throughout the organization, acting as the primary point of contact for assigned service lines, programs, etc.
Regularly provides and presents updates to key internal and external stakeholders regarding marketing activities, metrics, and outcomes.
Closely collaborates with Marketing, Communications, and Strategy departments to ensure marketing efforts align with and drive support for Stanford Medicine’s goals.
Garners support for marketing plans and programs through collaboration with key internal and external stakeholders to influence and effectively reach agreement in a diplomatic and efficient manner.
Understands and shares local competitor positioning and opportunities to help develop stronger marketing plans and tactics.
Influences go-to-market plans that drive growth, customer engagement, and patient retention (partnering with Patient Experience).
Requirements
5+ years of work experience in marketing
Experience in an academic medical or community hospital setting preferred.
Knowledge of concepts, principles, and methods of developing and executing effective marketing strategies.
Demonstrated ability to translate business objectives into strategic marketing plans and tactics.
Ability to work in a matrix environment with multiple stakeholders and clients.
Ability to communicate (verbal and written) effectively at all levels of the organization
Ability to effectively prioritize work and meet deadlines in a fast-paced environment with competing priorities.
Demonstrated ability to recognize and resolve conflicts through collaboration, communication, and customer (patient and physician) advocacy.
Ability to digest market research (e.g., competitive benchmarking and audience studies) to inform customer targeting strategies.
Innovation starts with people.®
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