About the Role:The role of Director, Product Marketing – Commercial Strategy will oversee the commercial lifecycle of the oncology portfolio, including Guardant360, Guardant360 CDx, Guardant360 Response, Guardant360 TissueNext, and Guardant Reveal. This role will report into the Senior Director, Oncology Marketing Essential Duties and Responsibilities:Lead the design and implementation of the three-year commercial lifecycle for Guardant Health’s oncology products, partnering closely with the oncology product team, on the forecast, launch strategy, and product features. This role will also be responsible for annual commercial brand plans and must also contribute to the annual refresh of the long-range plan.Lead the weekly cross-functional team meeting of product, medical affairs, lab, and commercial and communicate to the rest of the organization, including leadership, the decisions made in these forumsLead the working groups for product launches and launch readiness reviews, coordinating with cross-functional partners on areas of alignment and topics to be informedEnsure that the voice of customer – including HCPs, Care Teams, patients – are appropriately brought to the table through partnerships with Medical Affairs, market research, and advisory boards.Craft the overall strategy and ensure the execution of commercial advisory boards, working closely with Medical Affairs to determine appropriate topics and attendeesWork closely with the promotional marketing team to develop the messages for HCPs, Care Teams, and Patients about the oncology products, including the technology backbone – Guardant InfinityIdentify competitive gaps and develop plans to maximize these potential opportunities
