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OverviewCome join the Digital Marketing Team as an Associate CRM Campaign Manager in the ProConnect Group. The professional tax business unit is one of Intuit's most successful business units due to the clarity and focus of our strategy to delight our accountant customers. We have been on a journey of transformation in how we market and now we are looking for creative innovators to join our team and help revolutionize our Direct Marketing programs!The Associate CRM Marketing Manager –will be responsible for executing exciting marketing automation programs and direct mail campaigns. You will work with a host of cross-functional partners including Segment Managers, Analytics, Creative, Web, Marketing Technology and peers. We have fully invested in Eloqua and data automation allowing our teams to create programs that delight our customers, and prospects, with personalized and real time journeys.What you'll bring
2-4 years of experience in Marketing. Some B2B or Direct Marketing background strongly preferred.
Analytical/reporting skills, with experience working on budgets
Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
Excellent written and verbal skills, time management, decision-making, presentation, organizational and problem solving skills
BA/BS degree in Business, Marketing, Communications or similar program; or equivalent experience
Knowledge of Marketing automation tools (Eloqua, Marketo, etc.) a plus
Agency or start-up experience desired
Personal Characteristics:
“Owns the outcome”: entrepreneurial, scrappy and tenaciously focused on delivering the end result.
Bold, passionate, and a “Win Together” attitude
Thrives in fast moving culture; adaptable to change
Curious, with a strong learning mindset
Disciplined and data driven
Hard working and dedicated- focused on delivering “awesome”
How you will lead
Support direct marketing programs (email and direct mail) from strategic concept, to marketing briefs, creative development, Eloqua canvases, QA, program launch, and post-program analysis & ROI measurement
Assists in transforming traditional marketing campaigns into fully automated marketing programs based on insights, segments, actions & data
Partners with other business units to unlock the full set of Eloqua abilities to drive significant outcome improvements across the company, benefiting our shared customer segment.
Reports business results, analyses, campaign wrap up reports and makes recommendations for improvements and actions
Seeks out and adopts learnings & best practices and innovates with a proven test and learn and mindset
Understands the customer and can derive insights to improve targeting, segmentation, and end-to-end user experience to retain and convert customers
Effectively partners with internal and external teams, including web marketing, segment marketing, analytics, product, care, creative and vendors, to communicate campaign plans, influence outcomes and drive successful end-to-end campaign execution
Ensures an awesome end-to-end customer experience that delivers on the program objectives.EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
