Vacancy expired!
Please note that this is a 12 month contract position.
Qualifications:
• A minimum of a Bachelor's degree in Marketing, Communications, Business or a related discipline is required.
• A proven performer with a minimum of 3-5 years of brand/product marketing and events experience is required.
• Experience developing program content and advertising of content is preferred.
• Experience in developing and executing a Regional strategic marketing plan is preferred
• E-Marketing experience preferred.
• Exceptional writing skills are required.
• Experience within a healthcare setting or industry association is preferred.
• Experience working with and managing vendors, consultants, and budgets is preferred.
• Experience in managing social media is preferred.
• Experience in event management tools (HubSpot, Splash, Salesforce, etc.) and online tools are required.
• Must be detail orientated and have strong personal leadership skills.
Responsibilities:
• Responsible for supporting the implementation the marketing and external engagement activations within region, including product launch strategies and management of the project plan, budget and reporting ROI & project metrics to ensure execution success
• Supporting the Innovation Activation Manager in planning, executing, and tracking lead generation campaigns to grow the portfolio in region
• Support all aspects of the physical/digital activation & marketing campaign incorporation in the region.
• Support regional community engagement with onsite Licensees (portal communications, educational programs, site celebrations, etc.) including tracking and sharing of Licensee progress reported in the media.
• Engage in ongoing relationships with key internal and regional external stakeholders including strategic marketing partners, trade associations and potential sponsors
• Support corporate identity regionally through internal and external work (electronic and hardcopy newsletters, portal, external websites, external brochures, presentations, social media channels, SOPs, etc.).
• Assist in monitoring day-to-day regional activation activities and be actively involved with each department to ensure work is progressing as planned
• Participate in regional conferences (sponsorship, speaking engagements, event planning, advertisements, booth, speakers, etc.).
• Support the Implementation of all elements of site or virtual programs (manage budgets, develop calendar, recruit speakers, etc.)
• Event Promotion - Support of marketing including posting of events on social media, cross promotion with partners, targeted LinkedIn internal and external posts, communication of internal events and follow up. This includes the development of strategic e-marketing communications plan and schedule to ensure optimal attendance results.
• Event Materials and logistical support – Use of event management platforms such as Splash and HubSpot. Creation of event materials such as: print programs, presentations, welcome slide decks, Event speaker management including: scheduling, collection of speaker materials and slide decks. Manage attendee lists and badge production, survey creation, and event recaps, report final lists. Manage event logistics such as booking venue, managing event setup and catering. coordinate event calendar entries, coordinate event setup with various teams (catering, janitorial, AV, operations) and calendar management.
• Support web presence for prospective region, i.e. Google My Business and maintenance & content for regional site page
• Live events – Lead set up, registration, manage volunteers, AV and break down.
• Tour support –support and coordinate tours with site team for guests and support tour/visits for higher profile guests
• Manage the site activities. Coordinate scheduling of investor and service provider visits to and communicate meeting opportunities to residents.
Applicants must include their telephone number. Reference job number A1981
