The Senior Director of Marketing Intelligence & Decision Science will lead the evolution of Freshworks’ marketing intelligence and performance ecosystem. This leader will transform how Marketing measures performance, generates insights, predicts outcomes, and drives decision-making across the business.This role combines executive-level business performance leadership with deep analytical, operational, and technical fluency. The ideal candidate will modernize measurement frameworks, establish scalable data and insight infrastructure, advance predictive and AI-driven capabilities, and enable the organization to make faster, smarter, and more proactive decisions.This leader will serve as a strategic partner across Marketing, Sales, Finance, RevOps, and Data/IT while helping shape the future operating model for GTM intelligence and performance management.Marketing Intelligence & Business PerformanceOwn the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contributionLead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cyclesTranslate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendationsEstablish proactive performance monitoring and early warning systems to identify emerging trends and business risksDrive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTMDecision Science, Modeling & Advanced AnalyticsBuild and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planningPartner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictabilityAdvance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision supportEstablish scalable experimentation and measurement frameworks to improve business decision-making and performance optimizationDrive adoption of data science and AI capabilities in practical, business-oriented waysData Strategy & Intelligence InfrastructurePartner closely with IT, Data Engineering, RevOps, and Business Systems teams to evolve scalable data architecture and trusted data foundationsDefine the business logic, measurement strategy, semantic layers, and intelligence frameworks that power executive reporting and operational decision-makingImprove data quality, transparency, accessibility, and confidence across Marketing and GTM performance reportingHelp shape the future-state intelligence ecosystem across CRM, MAP, BI, CDP, warehouse, and AI platformsEnsure scalable and sustainable infrastructure without duplicating or overstepping core IT ownershipOperational Excellence & Business Rhythm TransformationEvolve business operating rhythm support from reactive reporting toward proactive, insight-led performance managementModernize WBR, MBR, and QBR processes to improve executive visibility, decision-making, accountability, and alignmentDrive automation and simplification of reporting, analytics, and business insight generationReduce dependency on manual reporting processes and fragmented data workflowsBuild scalable frameworks that balance agility, rigor, and operational efficiencyLeadership & Organizational DevelopmentBuild and lead a high-performing team spanning analytics, performance measurement, and decision science capabilitiesFoster a culture of curiosity, experimentation, accountability, continuous improvement, and business partnershipDevelop organizational capabilities in AI-enabled analytics, modern measurement practices, and data-driven decision-makingInfluence cross-functional stakeholders at all levels of the organization through strong executive communication and partnershipAct as a strategic advisor to senior Marketing and GTM leadership
