Your CareerJoin our global ecosystems marketing team as an Alliance Marketing Manager, Technology Partners. This strategic role combines relationship building with marketing execution to drive demand through our technology partner ecosystem. We're seeking a collaborative marketing professional who excels at developing integrated co-marketing campaigns that deliver measurable pipeline results.The Alliance Marketing Manager will strategically plan and execute integrated marketing campaigns with go-to-market technology alliance partners. This role requires a strategic mindset paired with strong execution capabilities and exceptional collaboration skills across internal teams and external partners.This is an in office role 3 days/week in our HQ, Santa Clara CA Your ImpactStrategic Partnership MarketingLead marketing strategy for multiple key strategic technology alliances, working with partners marketing counterparts to achieve business objectivesServe as primary marketing liaison between technology alliances BD teams, marketing, corporate communications and partners globallyConduct quarterly marketing reviews with alliance executives to ensure strategic alignment and optimize program performanceCampaign & Lead ManagementDesign and execute multi-channel, integrated marketing campaigns across industry verticals to strengthen alliance visibilitySet up and manage campaigns in SFDC with optimized tracking and reporting capabilitiesMaintain event list hygiene, upload contact lists, and provide event reportingDevelop follow-up lead engagement plans including nurture campaigns for jointly developed leadsEnable BDRs with targeted outreach sequences, CTAs, and comprehensive campaign informationTrack and report on lead status, marketing contribution, and sales conversion metricsEvent Marketing & ExecutionOwn and drive partner events including webinars, user conferences, and joint marketing initiativesManage end-to-end event execution: work-back schedules, and work cross-functionally with central services to develop registration pages, invitations, confirmations, and thank you pagesMaintain and promote internal partner events calendar and create external-facing event calendarInterface with Field Marketing to coordinate partner event calendars and provide comprehensive reportingContent & CommunicationsWork cross-functionally and with partners to develop messaging and content strategy, content across the customer journey and for demand generation (e.g. joint solution briefs, whitepapers, videos, presentations)Execute amplification of partner releases, news, and events across social media (PANW handles) and Bambu platformDeliver monthly and quarterly communications to sales teams to establish consistent drumbeat about integrationsPublish internal and external newsletters to build awareness and preference for technology partners and the program Promote partner events through What's New, Sales Slack Channel, TheLoop, and Field Marketing newsletterEnsure content is findable and trackable, managing website updates to Alliances pageCross-Functional CollaborationBuild and maintain strategic relationships with key partners, alliance engagement managers, and internal stakeholdersInterface with marketing operations and analytics teams to pull targeted contact lists based on past events and personasCollaborate with Campaign Marketing to align calendars and share partner content opportunitiesPerformance Management & ReportingEstablish baselines and report on event highlights with comprehensive ROI measurement on partner marketing activitiesCompile and build monthly and quarterly performance reports with actionable insightsReport on Alliances webpage traffic, conversion rates, and content usage metrics and trendsDemonstrate measurable pipeline impact through strategic partnership initiatives
