Your Career Do you excel at building relationships and developing & executing marketing strategies?  Are you passionate about cyber security and AI? We’re looking for a Sr. Alliance Marketing Manager - Technology Alliance Partners to join our Global Partner Marketing team.  In this role, you will work with our partners and internal marketing teams to develop and execute strategic marketing programs. The Global Senior Alliance Marketing Manager is the lead for the global strategy, planning, development, and execution of integrated marketing campaigns for our Technology Alliance Partners. This role needs to deliver marketing campaigns across customer segments and industries, extending to other ecosystems routes to market to generate demand, build awareness and strengthen partnerships globally. In this capacity, the Sr Alliance Marketing Manager oversees all aspects of marketing; including event strategy, digital marketing, content development, core messaging and positioning, creative direction, marketing plans, sales enablement, and budget management (including co-fund sources). The Sr. Alliance Marketing Manager also cultivates relationships with internal and external Alliances and collaborates with stakeholders to drive pipeline and create a preference for Palo Alto Networks integrated solutions.The Global Senior Alliance Marketing Manager drives strategic marketing initiatives to maximize the business impact of Palo Alto Networks joint solutions with Technology Alliance Partners, serving as a thought leader within the alliances. This role encompasses developing comprehensive go-to-market demand generation strategies, creating alliance messaging and materials, and identifying and influencing market opportunities, all while cultivating strong stakeholder relationships and analyzing results for the biggest impact. A deep understanding of both companies' products, target markets, and go-to-market strategies is critical.This is an in office role 3 days/week in our HQ, Santa Clara CA Your ImpactThis role is responsible for driving pipeline through successful co-marketing programs and requires experience in establishing the marketing strategy and executing programs with strong project management skills. You must be comfortable working in a self-directed environment and independently execute many marketing deliverables including value propositions, solution briefs, global marketing plans, user conferences, and Regional events.Lead the marketing strategy to achieve goals aligned to business objectives of the Global Strategic Alliances organization and marketing. Develop joint marketing plans with clear strategies and the tactics to deliver results. Manage the execution of the plan and take ownership of the results, working with partners and internal stakeholders and partners to optimize marketing plans.Develop and maintain strong relationships with the alliance partner teams and internal stakeholders and motivate the partner to provide additional joint marketing opportunities.Plan and execute world-class in-person events to build brand awareness, drive marketing qualified leads and pipeline.Build and execute internal and external Communications plans and strategies to increase awareness and Share of Voice in collaboration with Corporate Communications and SMEs, including blogs, press releases, and media outreach. Drive proactive and streamlined collaboration cross-functionally with Alliances, Global Regions, PMM, Sales, and Partner Ecosystems teams to build consensus and deliver results that strengthen the business overall.Build the strategy and ensure the execution of multi-channel, multi-partner marketing programs: working with global teams, extended stakeholder teams and partner teams to build integrated marketing plans. Champion the development of compelling joint value propositions and positioning to engage customers and accelerate adoption of joint solutions.Develop a world-class digital experience to engage leads and drive attendance to virtual events, including web site pages, the technology partner directory and partner microsites. Develop account-based engagement and nurture programs with relevance to target accounts to derive value from top of the funnel demand generation investments. Own the global marketing budget and set, track, and report progress against KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Conduct quarterly marketing reviews with key alliance executives (internal and partner) to review success and progress, identify gaps and maintain executive alignment and support. 
