STRATEGIC BUSINESS PLANNING & EXECUTIONExecutes short- and long-term strategies and activities that deliver Red Bull and retailer objectives online.Allocates resources where the investment has the highest strategic payback.Partner with Red Bull Key Account, Advertising & Retail Marketing teams to influence eCommerce priorities across these retailers.Responsible for programming online calendar (including pricing and promotions), driving onsite visibility, volume planning, and managing trade spend.Partner with Retail Media teams to deploy high-impact advertising spend, ensuring a strong ROAS (Return on Ad Spend)Collaboratively develop and execute annual joint business plans that outpace category growthActively develop and cultivate relationships with Retail Buying, Instock, and Site Merchandising teamsWork closely with demand planning and supply teams to navigate retailer fulfillment models to ensure zero out-of-stocksESTABLISH CATEGORY LEADERSHIPEnhance online execution on Retailer.com and in the Retailer Apps by collaboratively working to ensure best in class content, copy, media, and imagery online.In partnership with cross-functional teams, develop category and shopper insights for eCommerce beverage and energy drink categories to support online execution.Identify and share best practices to reach new online shoppers and bring to life the Red Bull brand across online customers.BUSINESS REVIEWS & REPORTINGResponsible for eCommerce sales and share reporting to measure impact of initiatives on performance.Conduct quarterly business reviews to measure progress against sales and financial targets and provide competitive analysis.Drives post-campaign analysis following all promotions and visibility campaigns to evaluate effectiveness and optimize investment opportunities.Provide energy insights that influence merchandising, price, and promotion to achieve business targets.Proactively shares examples of Red Bull Marketing activities to differentiate vs. competition.CROSS-FUNCTIONAL PARTNERSHIPWork with Red Bull Key Account teams to upskill eCommerce knowledge and ensure business plan objectives align with Red Bull eCommerce and Key Account strategies.Accountable for managing cross-functional work streams to deliver unique solutions, in close partnership with key stakeholders including Finance, Ops, Retail Marketing, Shopper Insights & Advertising.Build upon the eCommerce learning agenda by leveraging new customer account capabilities and data to find opportunities for future revenue and/or brand marketing opportunities.Uses appropriate communication processes to keep DPs informed of relevant eCommerce programs and initiatives.
