Job Summary
Flora & Lane, a non-traditional bridal brand known for empowering brides with unique, unforgettable gowns, is seeking a Store Manager to lead our San Francisco location. As the Store Manager, you’ll help set the vision for our new boutique, lead a team of dedicated stylists, personally host appointments to ensure an exceptional bridal experience, and oversee all store operations, including visual presentation, inventory, and content creation initiatives. If you’re passionate about creating meaningful moments, fostering a supportive team, and delivering a bride-centered never sales-centered experience, you’ll be a perfect fit for our brand.
Primary Job Duties
Set the Vision for Success: Lead Flora & Lane’s brand presence in San Francisco, creating a memorable, bride-centered experience that resonates with our values.
Team Leadership: Recruit, train, and guide a team of stylists to deliver thoughtful, personal experiences for every bride and guest. Establish a culture that centers on kindness and professionalism, ensuring each guest feels celebrated and valued.
Host Bridal Appointments: Personally host bridal appointments, providing an attentive and comfortable experience tailored to each bride’s unique style and vision.
Content Creation: Lead and guide team-driven content creation initiatives that reflect Flora & Lane’s non-traditional style, engaging our core audience and elevating brand awareness.
Store Presentation: Maintain and enhance the boutique’s appearance to create a beautiful, inspiring, and on-brand environment that aligns with our unique aesthetic.
Inventory and Order Management: Oversee dress inventory, ensuring all gowns are prepared and presented with care for each appointment; pack orders as needed to support efficient order fulfillment.
Adaptability: Approach all tasks with a team-first mindset, embracing roles beyond the job description to support the boutique’s overall success and goal achievement.
Qualifications
Experience: 2-3+ years in a leadership or management role, ideally within bridal or fashion.
Communication: Outstanding verbal and written skills, with the ability to motivate and nurture a positive, high-performance team culture.
Customer-Centric Approach: Proven commitment to delivering bride-centered experiences that are memorable and personable.
Adaptable: Open to embracing various responsibilities and dedicated to supporting Flora & Lane’s brand and growth.
Creative Leadership: Ability to drive content creation initiatives that authentically reflect our brand.
Saturday & Sunday Availability: Required for managing and hosting on our busiest days. One of the weekend days can be phased out as we build out the styling team and bookings become more predictable.
Ideal Candidate Will Be
Visionary and Goal-Oriented: Able to think strategically and bring a long-term vision to life for our San Francisco boutique.
Empathetic and Bride-Focused: Passionate about creating an experience that centers on the bride’s needs and preferences, ensuring each appointment feels special.
Hands-On Leader: Willing to take on any task to support the store’s success, from hosting appointments to overseeing store presentation.
Proactive and Solution-Focused: Able to handle challenges with a calm, solution-oriented approach.
Collaborative and Positive: Encourages teamwork and brings a positive energy that uplifts both team members and brides.
Why Join Flora & Lane?
Competitive Pay + Bonus Potential
Health, Dental, and Vision Insurance
Paid Time Off & Sick Days
401k with Company Match
The Opportunity to Make Every Bride’s Experience Unforgettable
