About the Digital Planning TeamThe Digital Planning Team at Versant is a strategic, collaborative group of digital experts representing our premium sports and entertainment portfolio. The team partners closely with Account Directors to develop audience-first, data-driven advertising solutions that align with client business objectives.Serving as a key connector across Sales, Strategy, and Operations, Digital Planning supports the full RFP lifecycle — from pitch development through campaign launch and post-sale stewardship. The team builds compelling proposals, packages innovative cross-platform solutions, develops client-specific materials, and ensures a seamless transition from proposal to activation.As a critical driver of Versant’s digital revenue strategy, the team identifies growth opportunities, leverages audience insights, and delivers best-in-class advertising programs across our digital ecosystem. Job DescriptionThe Strategic Account Manager, Social Specialist (Strategic Planning) will support paid social strategy and execution across Versant’s Sports and Entertainment brands. Reporting to the Director of Digital Planning, this role plays a key part in launching, managing, and optimizing co-branded paid advertising campaigns across major social platforms.This individual will leverage expertise in platform algorithms, audience targeting, budget allocation, and performance analytics to deliver measurable results against advertiser KPIs. ResponsibilitiesCampaign Development & ExecutionPartner with Digital Planning, Account Directors, and cross-functional teams to develop strategic paid social solutionsLaunch and manage campaigns across Meta, Pinterest, TikTok, and other emerging platformsOversee creative trafficking, template creation, targeting setup, budget allocation, and delivery schedulingBudget ManagementAllocate advertiser budgets across platforms and ad formats to maximize efficiency and ROIMonitor pacing to ensure optimal spend and performancePerformance Optimization & ReportingTrack and analyze key performance metrics (impressions, clicks, conversions, etc.)Provide actionable insights and regular updates to internal stakeholdersContinuously optimize campaigns to meet or exceed advertiser KPIsCross-Functional CollaborationCollaborate with Sales, Strategy, Creative, and Operations teams to refine paid social approachesRecommend testing frameworks and new opportunities to drive incremental performanceIndustry & Platform InnovationStay current on evolving social platform capabilities, ad formats, and algorithm updatesMaintain strong relationships with platform representativesShare insights and innovation opportunities with leadership QualificationsBachelor’s degree in Marketing or related field2+ years of hands-on digital marketing experience with a strong focus on paid social buying, optimization, and reportingStrong understanding of PPC principles, tools, and methodologiesProven ability to optimize campaigns against advertiser KPIsExperience with Google Analytics, Adobe Analytics, and Google Tag ManagerExcellent analytical, critical thinking, and quantitative skillsStrong project management and interpersonal skills, with the ability to thrive in a fast-paced, deadline-driven environmentExperience using Canva, OpenArt, and/or Midjourney for creative development is a plus
