We are seeking a highly skilled and analytical Analyst, Demand Generation Performance to join our Demand Generation Marketing team. This role will work closely with the Marketing Operations and Analytics team and Demand Generation team to analyze data, extract actionable insights, and support strategic decision-making. The ideal candidate will have a strong ability to interpret data, create predictive models, and identify trends that drive marketing success.
Key Responsibilities:
Data Analysis & Insights:Collaborate with the Marketing Analytics team to analyze demand generation performance data, providing actionable insights and recommendations.Build and run correlation models, propensity-to-buy models, and ROI models to assess program effectiveness.Identify high-performing programs and surface trends to inform strategy.
Storytelling with Data:Interpret complex datasets to weave a clear, compelling narrative that highlights key findings and supports strategic decision-making.
Dashboard Development & Reporting:Partner with Marketing Operations to develop and maintain relevant dashboards for demand generation performance tracking.Support weekly, monthly, and quarterly performance reviews with detailed data insights and reporting.
Cross-functional Collaboration: Work closely with Demand Generation leadership and functional teams to understand data requirements and ensure alignment with business objectives.Analyze and identify linkages and interactions between component parts of the overall demand generation system.
 Project Management:Take ownership of data-driven projects, ensuring successful planning, budgeting, execution, and completion.Partner with team leadership to ensure collective accountability for quality, timelines, and deliverables.
