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Director, MarketingJob ID:231243Location:DC - L'Enfant PlazaFull/Part Time:Full-TimePosting Open-Close01/03/2024-01/10/2024UnionNRPRegular/Temporary:RegularJob DescriptionMARKETING STATEMENTAre you a creative, dynamic team leader who wants to make the DMV a better place to live, work and play? Have you successfully managed agency relationships, while solving problems and building consensus to score wins? If reading this description got you excited, we are looking for you to join our team.Metro is seeking a Director of Marketing to elevate Metro’s brand and increase ridership across the national capital region. Reporting to the Senior Vice President of Customer Service, Communications and Marketing, the successful candidate will work with executive level staff, partners and agencies to design, create, and execute multichannel marketing campaigns.If this leader sounds like you, please consider the Director of Marketing role. Join our talented team of professionals within the Office of Customer Experience and Engagement at Washington Metropolitan Area Transit Authority and make Metro the preferred way to commute.MINIMUM QUALIFICATIONSEducation Bachelor’s degree in Marketing, Advertising, Communications, Public or Business Administration, or a related field.Experience A minimum ten (10) years of Marketing or Advertising experience, to include at least five (5) years in a supervisory/managerial capacity, managing creative teams, campaigns, and large budgets successfully.Certification/Licensure N/APreferred Master’s Degree in Marketing, Advertising, Communications, Public or Business Administration, or a related fieldMEDICAL GROUPSatisfactorily complete the medical examination for this position, if required. The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.SUMMARYThe Director of Marketing leads a team of marketing and communications professionals within a fast-paced organization. The incumbent directs and manages multi-channel marketing campaigns and develops and deploys highly visible customer signage, overseeing both in-house and external agency creative. The incumbent demonstrates keen attention to detail and examines all concepts and branding for quality assurance. The Director of Marketing provides guidance on the implementation of creative concepts, the creation of content, and collaborates with designers, videographers, copywriters, digital and social media specialists. The Director ensures that the Office establishes and meets objectives that enhance the Authority's ability to increase ridership and revenue. The incumbent advocates for the management and protection of the Authority's branding strategy and ensures that Authority programs/projects support branding efforts and guidelines. The Director also manages the print operations for the agency, which includes heavy equipment and represented staff.ESSENTIAL FUNCTIONS
Plans, develops, implements, evaluates, and manages the Authority's marketing team andcreative services staff, including monitoring the production of campaigns from inception tocompletion, including OOH, print and digital media buys, including measurement ofprogram effectiveness.
Directs the contracted sale of advertising space within and on Authority assets. Manages and supervises the third-party advertising contract and online store contract. Oversees the Authority's merchandising efforts
Develops, implements, and maintains a branding strategy for the Authority's services. Ensures that Authority projects/programs support and comply with the branding strategy.
Establishes strategic external partnerships that promotes generate ridership and revenue as well as supports a positive image for the Authority.
Directs design and production of external information materials, including brochures, signage, newsletters, presentations, videos, and related multi-media and provides production services to other departments as required. Supervises the work of marketing consultants and marketing suppliers of the Authority.
Develops strategy for increasing non-farebox revenue through existing and new revenue initiatives. Identifies and initiates programs to take advantage of new market opportunities.
Motivates and inspires the professional development of employees to ensure that their skills remain competitive and best practices are consistently assessed to yield the best results for the organization.
Coordinates and develops marketing-related objectives with other offices in the Authority, local organizations, and other transit organizations.
Provides critical information in the formulation of Authority budgets, proposing and analyzing options, examining tradeoffs, and assessing the budgetary implications of alternative courses of action as they affect the marketing program.
Develops operating and capital budgets to enhance marketing efforts.
The functions listed are not intended to limit specific duties and responsibilities of any particular position. Nor is it intended to limit in any way the right of managers and supervisors to assign, direct and control the work of employees under their supervision.EVALUATION CRITERIAConsideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.Evaluation criteria may include one or more of the following: Skills and/or behavioral assessment Personal interview Verification of education and experience (including certifications and licenses) Criminal Background Check (a criminal conviction is not an automatic bar to employment) Medical examination including a drug and alcohol screening (for safety sensitive positions) Review of a current motor vehicle reportCLOSINGWMATA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable federal law.This posting is an announcement of a vacant position under recruitment. It is not intended to replace the official job description. Job descriptions are available upon confirmation of an interview.
