A part of the Inspire Biddable In-House Team, the local biddable team manages Localized Paid Programmatic Media campaigns for Inspire Brands across +30 designated market areas. This is a “hands-on-keys” role that is responsible for building programmatic display & video campaigns, placing all trades within our various DSPs and optimizing campaigns to deliver improved performance. This role requires careful in-platform management & financial stewardship for our brands.RESPONSIBILITIES:
Programmatic Activation/Trading
Develop innovative, localized programmatic approaches to drive guests into local restaurants, while managing separation from national campaign in partnership with National social team
Serve as the key hands-on-keys programmatic trader, managing programmatic campaigns on a market-by-market basis
Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting
Analyze campaign data and optimize towards brand KPI's and effectiveness
Continually evaluate programmatic strategies and identify testing opportunities
Build and source audiences relevant for each campaign
Proactively monitor campaign activity for delivery, ad quality, and performance
Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers
Produce and present engaging campaign analysis to internal brand teams
Manage the reporting and financial management for programmatic campaigns across the portfolio
Demonstrate a “big picture” understanding of brands marketing strategy and the role programmatic plays
Agency and Cross-Functional Internal Teams Collaboration
Partner with internal & agency media analytics team to measure impact of ongoing campaigns and overall plan
Partner with National Inspire team to ensure clear separation exists between National & Local investment
Participate in Programmatic Team meetings, workshops, QBR's, & best practice development
Partner with Media Strategy & Planning and Agency Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges
EDUCATION AND EXPERIENCE QUALIFICATIONS
Required Minimum: Bachelor's degree
2 - 5 years of relevant experience executing digital ad campaigns
Local media campaign experience a plus but not required
Hands on keyboard experience within a multichannel DSP (DV360, Yahoo!, TTD etc.)
Demonstrated experience in problem solving and managing multiple tasks
Account budget management through daily/weekly pacing, monthly and yearly goals
REQUIRED KNOWLEDGE, SKILLS, or ABILITIES
Ability to deliver results
Strong attention to detail
Excellent project management skills (proficiency in Excel/PPT will be key)
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
Ability to lead and influence others
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
Self-starter personality who can operate with minimal supervision
Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively
A detail-oriented approach and a desire to achieve objectives accurately
Solid quantitative and research skills, and proven data interpretation capability
Ability to learn new systems and workflows
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
