We are seeking a highly motivated and experienced contract Demand Generation Marketing Manager to join our dynamic team for a period of 6 months (maternity cover). The successful candidate will be responsible for supporting and expanding an omnichannel marketing strategy to drive demand for our products in our named accounts. This position requires a proven track record of successful B2B demand gen campaigns, strong project and program management skills, and a passion for innovative B2B SaaS marketing tactics. This is a 6-month temporary contract. The first month of employment will be to shadow the current campaign manager that is going out on leave, and then will be responsible for taking over and executing on their plan, while adding to it and designing future plans. How You'll Make an Impact
Develop and implement an omnichannel marketing strategy that includes webinars, email nurture, virtual events, content syndication, publisher programs, programmatic media, ABM, and more
Manage the strategy, development, and execution of campaigns and events to drive audience acquisition and pipeline generation targets
Work with product marketing to develop and/or source high-value content offers and calls to action aligned to buyers' stage-specific information needs for use in programs and campaigns
Orchestrate Account Based Marketing Programs to successfully penetrate Target Accounts
Apply KPIs, analytics, and insights to better profile, target, and re-target prospects and drive continual optimization of campaign performance
Manage budgets, schedules, internal teams and resources and external agency/freelancers to drive flawless execution of multiple concurrent campaigns
Collaborate with design and digital teams for the development of different elements required by the campaigns
Who You Are
Ability to work in a team environment with Sales, Business Development, and Product Marketing
Strong verbal, written, and project management skills
Excellent presentation and interpersonal skills
Detail-oriented, with the ability to manage multiple tasks and meet deadlines
Strong initiative, proactive, and willing to take ownership of projects from start to finish
Adaptable and eager to learn and assume new responsibilities
What Experience You'll Need
7+ years of B2B demand gen experience with a proven track record of successful campaigns
Experience in software/high tech industries and healthcare vertical
Experience with Marketing automation tools such as Marketo & 6sense (or similar)
Familiarity with the Sirius Decision demand waterfall approach and inbound marketing best practices
Applicants must be currently authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of an employment visa at this time.Who We AreQGenda is redefining healthcare workforce management everywhere care is delivered. We’re on a mission to empower the healthcare industry to better onboard, deploy, and manage their workforce. Over 4,500 healthcare organizations have trusted us to help them make strategic workforce decisions through our unified software platform. With more than 600 employees across the US, we are united in our vision and culture to make a difference for our customers, while enjoying the day-to-day.At QGenda, we value our employees and their contributions toward the success of the business. We strive to create a dynamic work environment that fosters growth, innovation, and collaboration, where employees can be proud of the work they do and the impact it has on the healthcare industry.QGenda is headquartered in Atlanta.To learn more about QGenda, visit us at qgenda.com or follow us on Instagram (@QGendaLife) or LinkedIn.What's In It For You We offer a comprehensive total rewards package to support our employees and their family's day-to-day needs, well-being and major life events, which includes:
Fully company-paid options for medical (both in-person and virtual), dental and vision insurance
Flexible paid time off (PTO) policy to enjoy periods of uninterrupted rest and relaxation for a healthy work/life balance
Paid parental leave for birth, adoption or permanent placement
401(k) with company match
Options to work at one of our two offices in a hybrid-working model or remotely from home, depending on the position
Annual Costco membership, cell phone stipend, commuter benefits, in-office perks and more
QGenda delivers technology solutions to improve how healthcare is delivered and increase access - for everyone. We can only succeed by bringing together diverse minds, thoughts, ideas and team members to create better solutions for our customers and make us a better company as a whole. We are committed to creating a culture of embracing diversity, inclusion, equity for all.QGenda is an Equal Employment Opportunity employer and makes all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, natural origin, ancestry, age, marital status, disability or genetic information, military status, status as a disabled or protected veteran or any other protected status under applicable law.If you require accommodations or assistance to complete the online application process, please contact recruiting@qgenda.com and identify the type of accomodation or assistance you are requesting. Do not include any medical or health information in your email. We will respond to your email promptly.Powered by JazzHR
