Alternate Locations:Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.The Sr Manager, Brand Analytics will work closely with the Sr Director of Brand Analytics and Insights Management, Brand team, and Customer Planning teams to lead data-driven storytelling, focusing on driving overall category growth by leveraging syndicated data, shopper and consumer insights, category, and industry trends.The Sr Manager, Brand Analytics will play an integral role in helping the Company achieve objectives by becoming an indispensable strategic business partner for our Brand segments in the marketing organizations.Specific responsibilities will include but are not limited to:Extensive Category Understanding
Function as subject matter expert in assigned category and provide thought leadership to internal constituents.
Provide hands on support for Brand and Marketing Management to upskill brand managers on providing data; driving insights for their specific brands and category leadership.
Serve as the expert on the use of syndicated data to assist Brand and Customer Planning in the development of strategies and tactics.
Identify and disseminate brand trends and opportunities.
Ability to lead a high performing team
Multi-channel Experience
Provide insight and perspective of the various channel dynamics on assigned categories.
Monitor channel shifting and the associated trends reflected in the marketplace.
Form perspective on multi-channel purchasing behaviors (e.g., site to store, store to site, etc.)
Understand how online purchase behaviors differ from those in-store and how we can capitalize on those differences.
Shopper Understanding
Ability to synthesize large amounts of data (e.g., Shopper Research, POS, loyalty card information, registry, etc.) into actionable insights.
Use knowledge of shopper and consumer to recommend optimal category assortments, flows, adjacencies, cross merchandising opportunities, etc.
Project Management
Serve as Team Lead for assigned Brand analytics teams
Ability to own multiple projects simultaneously under tight deadlines.
Serve as project lead by informing and pulling in subject matter experts when needed.
Own flow of information and requests from Sr. Management, CDO, business segments, etc.
Ability to prioritize and lead projects effectively.
Reporting and Data Analytics
Serve as expert on all available dataset available to assigned category.
Guide the development of robust dashboards and scorecards to lead data-driven decision making.
Lead category definition and product hierarchy and ensure consistency across data providers.
Provide strategic category direction based on syndicated data and ecommerce platforms.
The CandidateKey Skills:
Strong leadership skills to foster team growth and train join associates.
Ability to build strong sustainable business relationships at all levels and functions of the organization and with customers and customer teams.
Strong communication skills – both written and verbal
Lead and perform analyses across large data sets and make fact-based recommendations.
Must be able to link business objectives with winning growth strategies.
Curiosity mindset to determine the “So What…Now What.”
Convey complex issues with excellent communication.
Qualifications
Bachelor's degree (emphasis in Business/Statistics or related field), advanced degree preferred.
6+ years of experience working with a leading CPG company (Category Management, Sales Analytics, Finance, or related position)
5+ years of direct and hands-on retail/CPG specific experience preferred.
DTC experience a plus
Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines.
Advanced analytical skills and computer software proficiency (e.g., Excel, PowerPoint, PowerBI, etc.)
Exp with syndicated data measures and software (e.g., Circana (NPD/IRI), Nielsen)
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
