Position SummaryResponsible for the development, execution, and sustainment of all wholesale parts sales initiatives and activities to promote growth in parts sales and market share. Oversees all activities for brand protection as it relates to counterfeit parts to keep our customers safe from fake hazardous parts. Oversees Subaru Certified Collision Network which validates that our customers’ vehicles are receiving a proper and safe repair at both retailers and independently owned collision centers. Major Responsibilities
Directly manages all activities related to growing wholesale parts sales and expansion, including vendor relationships and program budgets.
Engages and rolls out multiple price-matching vendors to meet our retailers’ needs to capture collision market share.
Develops wholesale-related tools and programs that engage the field and retailers to find ways to better promote and understand their wholesale business.
Develops business-to-business (B2B) strategy for future parts sales growth.
Monitors outside influences that may affect collision sales, such as emerging technology, and closely watching our market share of collision parts, implementing stopgaps where possible.
Collaborates with industry stakeholders including other Original Equipment Manufacturers (OEMs), Subaru Field Teams, Subaru retailers, independent repair and collision shops, insurance companies, and multi-shop operators to understand market needs and create programs to support parts sales growth.
Participates in industry conferences and roundtables to understand key aspects of the collision and mechanical repair markets.
Directly manages our counterfeit brand protection program which utilizes multiple vendors and involves working with other OEMs and Law Enforcement on a regular basis to limit the amount of counterfeit Subaru parts being sold.
Serves as a Director in the Automotive Anti-Counterfeiting Counsel (A2C2) representing Subaru and attends quarterly meetings with other vehicle manufacturers.
Conducts training for law enforcement at various locations throughout the United States.
Facilitates test purchases of suspected product and goes undercover at various events.
Coordinates with Subaru of America Legal Department and Law Enforcement on investigations, import seizures, and raids on suspected counterfeit sellers.
Works and meets with ecommerce platforms (including eBay, Amazon, Alibaba, etc.) and as well as with government officials including Congressional aides, IPEC (Intellectual Property Enforcement Coordinator), Justice Department, and the IPR (Intellectual Property Rights Center).
Oversees the Collision Certification Manager who has responsibility for the Subaru Certified Network.
Serves as a Director representing Subaru on the OEM Collision Repair Roundtable which meets quarterly with other vehicle manufacturers.
Attends collision industry events and gives presentations at various conferences.
Maintains availability for interviews with automotive media as requests come in and coordinates with Corporate Communications.
Works with the National Parts and Service Marketing Manager to oversee and approve marketing collateral for both Wholesale and Collision Certification initiatives. This includes body shop, retailer, and customer-facing materials and messages.
Increases Subaru of America’s offering of B2B marketing options for Subaru retailers.
Additional Responsibilities
Develops skills and self-sufficiency of direct reports.
Sets attainable goals and metrics for both the Wholesale and Collision Certification initiatives.
Interfaces with Subaru Field Team regularly on program performance, training on wholesale programs, and market opportunity key performance indicators (KPIs).
Works closely with other departments and programs that may have an impact on any of our initiatives, such as Telematics, Roadside Assistance, IT, Product Development, Service, Warranty, Legal, or Subaru Service Loaner Program (SSLP).
Required Skills and Personal Qualifications
Understands the key financial metrics and operational processes of retailers’ parts and service operations.
Ability to communicate and work cohesively with Subaru Corporation (SBR), SOA Field Team, and the retailers, which includes being cognizant of retailer politics and navigating them successfully.
Knowledge of aftermarket and OEM sales and supply environment, specifically within the wholesale space.
Knowledge of law enforcement capabilities and how to interact with them when it comes to counterfeit matters and how to proceed when faced with counterfeit parts.
Knowledge of communication parameters with other OEMs to avoid any possible accusations of collusion.
Understanding of how the collision industry works and operates.
This includes being able to identify who all the players are, such as insurance companies, the body shop, and the customer.
Must also understand what can and cannot be discussed with insurance companies.
Education/Experience Requirements: BA/BS with 8 to 10 years of relevant experience Work Environment
Required Travel: Less than 25-35%
Compensation: The recruiting base salary range for this full-time position is $89400- $127600 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (M1) In addition to competitive salary, Subaru offers an amazing benefits package that includes:
Medical, Dental, Vision Plans
Pension, Profit Sharing, and 401K Match Offerings
15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days
Tuition Reimbursement Program
Vehicle Discount Programs
See our Careers landing page for additional information about our compensation and benefit programs.
