Description:JOB SUMMARY/BASIC FUNCTION - 3 MONTH CONTRACT Our client is looking for a Product Marketing Manager to be responsible for all marketing activities on their assigned product(s) from inception to implementation to lead launches and grow existing products adoption. This role will focus on translating customer and market requirements into products with clear and differentiated value proposition and positioning.This role requires a self-driven, highly multi-tasking individual who can work with cross-functional teams of senior leaders and individual contributors throughout a matrixed, distributed organization. MUST RESIDE WITHIN EST TIME ZONE BASIC QUALIFICATIONS: 5+ years of experience with product marketing management for a customer-oriented organization. Experience in developing and communicating effective value propositions. Proven experience in developing effective marketing material. Experience of working in the manufacturing industry is desirable, but not required. Self-starter with strong executive facilitation skills and experience related to strategic execution and problem solving. Solid analytical skills (i.e., marketing measurement, new market analysis etc.) Comfort in a rapidly changing environment with competing and shifting priorities. Highly seasoned project management skills. Exceptional written and oral communications skills (including presentations) and listening and interpretation skills. Ability to work well in a team environment. Ideal to have business acumen and problem-solving skills. Ability to thrive in a cross-functional, fast-paced environment. Demonstrated success in thinking strategically.Skills:Product marketing, marketing analytics, Project management, Marketing strategy, Marketing management, Campaign management, Marketing communications, Digital marketing, product launch, product management, sales, sales enablement, content strategyTop Skills Details:Product marketing,marketing analytics,Project management,Marketing strategy,Marketing management,Campaign management,Marketing communications,Digital marketing,product launch,product management,salesAdditional Skills & Qualifications:KEY ACCOUNTABILITIES: In practice, the activities may include, but not limit to:Product Launch: Manage new product development including product strategy, market research, business case development, product requirements definition, and leading the product launch. Lead cross-functional efforts to ensure product launches are successful and resonate with target audiences.o Develop target audience personaso Build positioning and messagingo Develop and execute Go-to-Market plano Develop collateral and promotional materialso Public relations activities Product marketing content: clearly and effectively communicates value propositiono Package, Sell sheet, submittal, installation manuals Sales enablement: help sales team generate more revenue from new and existing clientso Develop compelling marketing assets such as sales enablement materials, website content, case studies, brochures, and whitepaperso Build out internal and external sales trainingo Buil and maintain partnership with B2B audience Promotion & marketing communication: Create awareness, drive consideration and generate marketing qualifies leado Develop and execute marketing communication strategies at all levels of the marketing funnelo Craft and execute comprehensive marketing strategies for product promotion, encompassing positioning, messaging and go-to-market planso Utilize digital marketing, social media, email campaigns and participation in industry events for optimal reach, ensuring coherence across all marketing channelso Build thought leadership narrative and create value-add content to drive consideration (e.g. infographics, blog, vlog, testimonials) Post-launch marketing activation: lead post-launch marketing initiativeso Develop and revise marketing strategies and plans; execute campaigns by leveraging various channels depending on marketing objectives Measurement: measure performanceo Identify KPIs and work to improve the KPIs by measuring, analyzing Experience Level:Intermediate LevelAbout TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
