As a Showroom & PR Specialist, your main focus will be to build and maintain a network of key fashion journalists, stylists, influencers, and; Support PR with administrative duties, including press monitoring, documentation, and internal sampling. This on-site role reports into our Brand PR &Talent Manager and is based out of New York Support Office.A Day in the LifeWorking at H&M means no two days are ever the same, but a typical day will include the following responsibilitiesManage the daily upkeep, organization, and visual presentation of the showroom in line with brand and global guidelinesCoordinate sample handling, including garment requests, send-outs, and returns, ensuring accurate tracking and reporting including showroom application toolSupport the planning and execution of showroom events, including logistics, invitations, and presentation setup Handle day-to-day relationship with talent and management teams to ensure smooth partnership, including but not limited to, talent casting, contract negotiation, fittings, gifting and travel coordinationCollaborate with Communications Specialists on Fashion PR activities and initiativesCoordinate with internal teams such as Influencer Marketing and Store staff to secure product access and alignment on campaignsSupport PR with administrative duties, including press monitoring, documentation, and internal sample salesBuild and maintain a network of key fashion journalists, stylists, influencers, and other opinion leadersAttend industry events and brand activities to strengthen relationships and support PR objectivesAct as a brand ambassador in all interactions, representing the company’s image and values in external engagementsContribute to continuous improvement of showroom processes and support cross-functional collaboration within the Marketing teamStay updated on market trends and competitors within your functional expertise area
