Events Senior Marketing Manager, B2B Enterprise Marketing

Events Senior Marketing Manager, B2B Enterprise Marketing

15 Apr 2024
New York, New york city 00000 New york city USA

Events Senior Marketing Manager, B2B Enterprise Marketing

Job Description:The Dow Jones B2B Enterprise Marketing team is hiring! We’re looking for a collaborative and results-driven Senior Events Manager to support our B2B businesses (Risk & Compliance, Factiva, Dow Jones Newswires).About Our Organization:Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).About the Team:As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our three core businesses: Dow Jones Newswires, Factiva and Risk & Compliance. The team runs a client centric strategy focused on industries and accounts developing and activating campaigns that drive awareness, build our reputation and deepen relationships in select industries and accounts.Job DescriptionIn this role, you’ll be responsible for the event strategy, as well as planning and execution of events, webinars and conferences to achieve the B2B business objectives, taking full responsibility for each stage of the process. You’ll work closely with the team to create and deliver an event strategy and plan that supports and complements wider marketing ambitions, with a focus on supporting our efforts in penetrating select industries and accounts.This role is based in-person in New York, reporting to the Senior Director of Event Marketing.Responsibilities

Collaborate with Marketing, Sales, and the Business Proposition team to develop an event strategy targeting select industries and accounts that integrates with the digital strategy to drive awareness, build our reputation and deepen relationships.

Understand the events for our target industries, stay abreast of latest trends, and monitor competitors’ event activity.

Manage, from start to finish, the ideation, planning, and delivery of assigned events

Plan and deliver a wide range of events including hosted in-person events, webinars, conference sponsorship, and participation at WSJ (Journal House) and Barron’s hosted events.

Stand up, and execute quarterly Peer-to-Peer network events building a community within select industries and decision makers from key accounts.

Management of all event logistics, including contract negotiation, and storage and shipment of booths, promotional items, printed materials, etc.

Analyze event performance to inform data-driven decisions and creation of future events plans.

Manage events budget, and related processes involving procurement and finance

Creation of post-event reports to actively track and optimize the performance of each event.

What You’ll Bring

7-10 years of events experience, ideally within the B2B space targeting Financial Services firms (Banks, Payments, Fintechs, Securities,Wealth Management), Oil & Gas, Government, Technology and /or Consulting & Research

Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus

Ability to work effectively in a matrixed company model

Strong collaboration and influencing skills

Experience managing heavy and conflicting event schedules

Experience orchestrating multiple event formats including webinars, proprietary events, niche industry conferences, peer-to-peer groups, major industry conferences, etc.

Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment

Our Benefits

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Education Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Learn more about all our US benefits.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area: Dow Jones - CMO - MarketingJob Category: Marketing & Product ManagementUnion Status:Non-Union rolePay Range: $65,000 - $200,000We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforceReq ID: 41486

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