Company DescriptionCoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.CoLab is a "power of one" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.OverviewDirector, StrategyPublicis CoLab is where brilliant minds come together to create digital products, advertising campaigns and media experiences that bring bold, award-winning ideas to life. Strategy is a multi- disciplinary team of Creative, Social, Digital Experience Strategy experts, unified by a shared ambition to design experiences that move people.The strategy team at CoLab is responsible for unearthing consumer insights and evaluating digital behaviors to create competitive advantage for our clients. This can be a deep look into a single behavior or a broader look that identifies and evaluates all of the opportunities available to make sound business and marketing decisions.Both strategic planning and analytics are key dimensions to our work. Logical thinking that breaks problem solving into a discrete, clear flow is critical to providing credible and persuasive recommendations to our clients. We are fiercely committed to delivering high-quality analysis, in a structured, thoughtful presentation, with strict attention to deadlines and deliverables.In general, to succeed in Strategy, candidates must demonstrate a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations for our clients. An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organizations are desired, as skills in analyzing and presenting information are honed.This position is suited to a strategist with a minimum of 7-10 years' experience working in a similar agency environment. The Director, Strategy will be responsible for overseeing all strategic work streams and driving the strategic vision for the brand.The right candidate will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren't linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms. Sound like you? Read on.ResponsibilitiesWhat you'll doCoLab is a "power of one" solution within Publicis NYAs a Strategy Director your comprehensive media, and marketing expertise will be essential to providing strategic thought leadership on key client engagements.Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to solve clients' business challenges most effectively through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:
Developing strong client relationships as a key strategic and business partner
Guiding the strategic direction with internal and external teams in relation to our clients' brand development and marketing approach
Gain a deep, holistic and evolving understanding of our client's business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats
Developing a nuanced understanding of our clients' customers' wants, needs, and behaviors across the full customer journey
Formulating strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy, and being able to communicate them clearly and effectively
Developing POVs for our colleagues and clients around business-critical issues and trends
Developing inspiring creative and execution briefs
Facilitating internal brainstorms and client workshops
Identifying and pursuing organic growth opportunities within existing clients
Partnering with clients on market research activities
Overseeing development of measurement plans and developing meaningful or noteworthy
insights based on both qualitative and quantitative analysis
Contributing to the development of junior team members
Managing complex projects independently and successfully
Seamlessly collaborating with other departments, identifying opportunities for efficiencies in CoLab is a "power of one" solution within Publicis NY working relationships and cross-departmental processes and hand-offs (e.g. Creative, Client Services, Media, Production, and Technology)
QualificationsThis pivotal role requires a depth of expertise (7-10 years of relevant experience, with an advanced degree preferred), including a track record of impactful work experience and professional ingenuity.– which means you have:
Experience in healthcare marketing, including both HCP and consumer
Superb and persuasive communications skills, both written and verbal
Strong analytical/logical thinking
Ability to simplify and clarify complex concepts
A structured problem solving approach to address complex strategic/management issues
Excellent analytical skills
Ablility to become deeply immersed in our clients' business on both a commercial and
clinical/scientific level experience
Ablility to develop strong client relationships and trust based on deep immersion in their business
Familiarity with relevant digital channels (e.g., web, mobile, CRM, social media, search)
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.Compensation Range: $121,000.00 - $204,500.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/9/24.
