Strategic Direction Responsible for a selection of marketing pillars among University, Sampling, Sports, Culture and Communications.Drive awareness among consumers and relevant scenes.Drive consumer trial through activities in line with brand values.Drive relevance across a variety of consumption occasions.Successfully execute program fundamentals in a truly tailored way Executional ExcellenceSupport the FMM in creating and supporting key events, scenes and marketing opportunities.Identify local heroes in relevant Red Bull scenes.Support in upholding a clean logistical system.Always have the “consumer” and “brand” eye in every single initiative. Marketing InnovationDevelop, own and execute new ideas that are locally relevant.Identify and selectively support cross-marketing opportunities.Understand the consumer landscape and lead the creative process for a constant flow of new ideas.Participate in the creation of new and exciting local relevant stories. Enabling StructureDrive efficiencies in our programs, using the right tools.Maintenance and management of program tools.Source & hire with no compromise brand fit Student Marketeers.Lead and inspire a team of part-time employees.
