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Job Description:Overall Purpose: Design, develop and implement launch strategy and programs for products and services within the AT&T portfolio.Key Roles and Responsibilities:
Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan.
Typically viewed as product owner throughout the life cycle.
Conducts multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives.
Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.
Provides continuing product surveillance and management of established product to attain financial objectives.
Accountable for revenue attainment and profitability.
Leads cross functional teams in presentation and resolution of marketing deliverables as needed.
Provides readout to leadership level regarding products and plans as assigned.
Acts as team lead as needed to provide leadership to less experienced professionals. Considered an expert within the discipline.
This particular role will focus on analyzing performance data across multiple migration programs, including results, trends, response rates, take rates, channel mix, program costs, ROI and performance vs. business case.This leader will use this data to summarize key insights to leadership as well as actively problem-solve and personally identify new opportunities to improve performance within existing programs or recommend new programs, tactics or strategies to achieve performance goals.Ideally, this candidate will a background in AT&T reporting systems and data warehouses with knowledge of both Broadband and Wireless systems, reporting, processes and tools (Ex: including but not limited to: Tableau, Palantir, Power BI, Databricks, AWS Azure, Synapse, H2O Driverless AI, etc.)This role will lead the development of charts, tables and other visual aids including the use of Power BI and Tableau in support of findings.Education: Typically requires a bachelor's degree.Experience: Typically requires 6+ years of experience in similar area of responsibility.Supervisory: NoOur Lead Product Marketing role earns between $115,600 - $231,100. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected.
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.#LI-OnsiteReady to join the team? Apply today!Weekly Hours:40Time Type:RegularLocation:Dallas, TexasSalary Range:$128,400.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local lawsWe expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status
