Partner with customer success and sales leadership to define strategy and activities to reduce churn and downsell and to grow renewals, upsell, and cross-sell
Establish Customer Advisory Boards (CAB) and Product Roadmap Council groups
Support EBC activities as needed
Drive always-on customer marketing campaigns including email newsletters, industry updates, and webinars
Scale customer advocacy program including case studies, references, and champions
Create training programs and certifications
Setup and maintain Voice of the Customer program including customer interviews and surveys (CSAT, NPS, product health)