At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting.Learn about the Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) which makes everything possible.The Digital Marketing Analyst is responsible the execution of multi-channel marketing campaigns with a focus on marketing automation and paid advertising to drive demand generation. This role is deeply collaborative providing exposure and the opportunity for growth and career advancement through multiple departments.This position is part of the Digital Marketing team on the greater America’s Marketing Team and will be hybrid, located in Sunnyvale, CA. Cepheid, our vision is to be the leading provider of seamlessly connected diagnostic solutions.In this role, you will have the opportunity to:
Build and deploy emails and landing pages connected to marketing automation
Work with our vendor to deploy campaigns and tactics across paid and organic channels such as search, display, and social media including tracking and Google Tag Manager
Work in project management tools to coordinate the execution of emails, landing pages and paid ads
Refine and update documentation of standard processes related to the execution of marketing tactics
Look for opportunities to improve processes and optimize the execution and effectiveness of marketing tactics
The essential requirements of the job include:
Bachelor’s degree in Marketing, Communications, B2B marketing or related field with 2+ years of related work experience OR Master’s degree in related field with 0-2 years of related work experience
Working knowledge of Google tools (Analytics, Google AdWords, Search Console, Google Tag Manager) and SEO/PPC best practices needed
Experience in Marketing Automation
Basic understanding of web analytics
Basic knowledge of HTML
It would be a plus if you also possess previous experience in:
Paid Social (Facebook, LinkedIn, Twitter, YouTube), Pardot and Salesforce
List or database management
Project management
Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com.At Cepheid we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part of the time at the Company location identified above and part of the time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide.The salary range for this role is $81,100 - $121,633. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.This job is also eligible for bonus/incentive pay.We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.Operating Company: Cepheid
