Role PurposeThe PR Specialist, Luxury & Lifestyle Tiered Services is responsible for the execution of an integrated strategic public relations plan for hotels within the Luxury & Lifestyle portfolio. This position will work under a Senior Manager, LLTS PR to develop, implement, and bring maximized visibility in print, broadcast, and online media on a national, regional and local level to participating hotels. The specialist will also serve as a bridge to bring brand campaigns to life in the field and trend-leading field examples to the brand. Candidates must have strong writing skills, think creatively, and have a knack for organization/managing multiple accounts simultaneously. In-house or agency experience necessary, hospitality experience preferred, but not mandatory. Must be based in South Florida.Key Accountabilities
Execute public relations strategies, projects and events to drive awareness, reputation and revenue for IHG Luxury & Lifestyle hotels, restaurants & bars utilizing IHG’s tiered services public relations (LLTS PR) offer.
Manage a portfolio of internal accounts and service the properties based on their level of tiered service for public relations, this includes but is not limited to the following:
Manage earned media strategy, shaping insights for biannual PR plans, managing relationships with the RDOs, GMs, and chefs, and driving media results.
Plan and lead regular PR calls/meetings to discuss PR plans and strategize for months ahead.
Establish and continually maintain positive and productive professional relationships with members of the news media, with a focus on regional and local press.
Oversee media communications including press release direction and editing, pitch strategies, trend opportunities, award submissions and media planning calendars.
Develop strategies with property leadership regarding property and community communications to ensure PR efforts reflect both property and brandwide goals.
Manage monitoring of press clips and media trends. Prepare monthly media coverage and quarterly analytics reports, as applicable.
Develop relationships with community and philanthropic organizations that align with individual brands; recommend participation in key charitable events.
Establish and maintain productive professional relationships with members of the media, including local, regional, trade and select national outlets, as well as content creators/influencers on social media. Pursue best practices regarding media/deskside visits, journalist dining, information requests and cultivation of new contacts.
Research, pitch and place favorable stories for properties including the people, programs, practices and events within the portfolio. Work closely with related disciplines such as marketing and sales to ensure maximum economic impact.
Collaborate with IHG Luxury & Lifestyle Americas brand PR and partnerships team to bring select partnerships to life at LLTS PR properties.
Support the LLTS PR team with managerial duties such as media monitoring, media list building and meeting agendas; lead the execution of the LLTS PR team's monthly trend counsel and national media outreach in partnership with brand PR agency.
Key Skills & ExperiencesEducation –BS/BA Degree required in Marketing, Hospitality, Communications, or related fieldExperience –4-6 years of demonstrated experience developing and implementing PR strategies and tactics; in-house or agency experience mandatory, hospitality experience preferred.Technical Skills and Knowledge –
Stellar verbal and written communication skills; excellent knowledge of AP-style journalistic writing and editing practices and strong presentation skills
Ability to work with a geographically dispersed team as a member of the IHG Luxury & Lifestyle Americas PR team
Results-oriented, self-motivated, creative and possessing a sense of humor
Proven ability to manage multiple projects simultaneously and meet multiple deadlines
Excellent organizational and interpersonal skills combined with the ability to diplomatically prioritize requests
Agility and creative intellect, entrepreneurial, pragmatic and flexible in nature
Ability and willingness to follow established processes and procedures, and also work fluidly in situations where standard operating procedures do not exist
Proactive and resourceful problem solving capabilities
Fluency in social media platforms such as Facebook, Instagram and emerging outlets
Willingness to travel
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
