Marketing Analytics AdvisorJob Summary:We're seeking a seasoned Marketing Analytics professional to join our team as a Marketing Analytics Advisor. As a strategic partner to our marketing organization, you will design, develop, and implement end-to-end marketing analytics solutions to measure the effectiveness of our marketing campaigns across the U.S. Commercial Marketing landscape. Your expertise in data analysis, statistical modeling, and data visualization will help us optimize campaign ROI, inform personalized marketing programs, and drive business growth.Key Responsibilities:
Campaign Performance Measurement : Develop and maintain a comprehensive framework to measure omni-channel campaign performance, providing actionable insights and recommendations to optimize campaign ROI and inform future marketing strategies.
Marketing Attribution Modeling : Design and implement advanced marketing attribution models to quantify the impact of marketing efforts on business growth, sales funnel development, and customer acquisition.
Predictive Analytics : Collaborate with marketers to develop business hypotheses and apply predictive analytics, statistical techniques, and machine learning algorithms to drive strategic decision-making and campaign optimization.
A/B Testing and Experimentation : Design, execute, and analyze A/B tests to determine cause-and-effect relationships between marketing actions and business outcomes, informing data-driven decision-making.
Data Integration and Automation : Develop and maintain automated reporting solutions, including dashboards and data visualizations, to deliver timely insights and performance metrics to stakeholders.
Stakeholder Collaboration : Partner with cross-functional teams, including marketing, sales, and data analytics, to drive process efficiencies, scale analytics capabilities, and communicate marketing program performance.
Buyer Journey and Persona Development : Provide data-driven insights and guidance on the development of buyer journeys, personas, and content consumption strategies based on campaign performance analysis.
Ideal candidates should include:
Master's or Advanced Degree : In a quantitative field such as Statistics, Engineering, Sciences, or equivalent practical experience.
5+ Years of Analytical Experience : Including experience in statistical modeling, A/B testing, Python, and SQL.
5+ Years of Experience with Adobe AEP, RTCDP, CJA, and Marketo Measure : Demonstrated expertise in using these tools to analyze and optimize marketing campaigns.
5+ Years of Experience with BI Tools : Such as Tableau, ThoughtSpot, Qliksense, Looker, etc.
Cloud Platform Experience : Databricks, AWS Redshift, Azure, Snowflake, etc.
Industry Experience : Healthcare, insurance, or financial services experience preferred.
B2B Marketing Knowledge : Familiarity with B2B marketing principles and practices.
Ability to work from a Cigna office 50% of the time, as directed by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.About Cigna HealthcareCigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.Qualified applicants with criminal histories will be considered for employment in a mannerconsistent with all federal, state and local ordinances.The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
