Business Title: Manager, Audit Industry MarketingRequisition Number: 111547 - 40Function: Business Support ServicesArea of Interest:State: MACity: BostonDescription:Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking a Manager, Audit Industry Marketing to join our Marketing organization.Responsibilities:
Work closely with the National Audit Marketing team as well as specific National Audit Industry Leaders to develop an industry-specific Audit marketing strategy for one or more industries and execute upon that marketing strategy; liaise with other relevant functions and marketing teams in order to ensure optimal coordination
Serve as a strategic business partner to Audit Industry Leaders to define value proposition(s), key buyer challenges, solutions, value messages and positioning programs/exercises
Develop thought leadership and messaging strategy, ensuring a differentiated POV in-an-effort to push the envelope in an evolving digital consumption landscape
Create a virtual / in-person event strategy which positions our full Audit capabilities across the relevant Industry/Industries and generates lead flow
Promote content, events, and other initiatives across full spectrum of digital / social channels
Leverage leading MarTech tools to develop customer journeys that reflect KPMG's business priorities, drive awareness and generate demand for priority Audit services
Qualifications:
Minimum five years of recent experience developing and executing upon a strategic marketing plan for a complex business, ideally skills in market research, navigating multiple stakeholders, ROI reporting, sponsorship identification and evaluation, project management, buyer persona development, buyer journey development and content strategy
Bachelor's degree from an accredited college/university
Deep knowledge of the business environment, KPMG's scope of services, and client issues; possesses deep knowledge of leading practices, MarTech systems (for example: Salesforce and associated systems), digital / social marketing, content marketing, external benchmarks, and industry trends and understands how to apply them in the KPMG environment; knows how to derive insights and report on impact to propose strategies for growth
Comprehends the dynamics of reputation/brand, relationship building, and revenue opportunities in a holistic marketing approach and has utilized data and analytics to devise growth programs towards business goals; understands target customer's values and needs, and uses that knowledge to position services and solutions in the most relevant way, leveraging optimal channel mix
Executive relationship manager and trusted, strategic marketing advisor with a proven ability to collaborate and manage expectations of senior business leaders; works well with/between groups with complementary and competing priorities to achieve common goals; knows how to manage people, timelines, plans, processes and budgets
Understands how to create a point-of-view that is engaging and compelling through various channels and demonstrates capability to ask probing questions to gather meaningful insights and maintains continuous awareness of emerging industry trends
KPMG complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, the firm is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year the firm publishes a calendar of holidays to be observed during the year and provides two firmwide breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at 'Benefits & How We Work (https://www.kpmguscareers.com/why-kpmg/#benefits) '.Follow this link to obtain salary ranges by city outside of CA: https://www.kpmg.us/work-for-kpmg/pay-transparency.html/?id=4074-9KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link ( https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf) contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites or KPMG events, except when mandated by federal, state or local law. In some circumstances, clients also may require proof of vaccination or testing (e.g., to go to the client site).GL: 4GF: 15311
