The Senior Manager of Participant Engagement Marketing is a key role responsible for driving the development and execution of impactful B2C local marketing materials and campaigns. As the Senior Manager, you will play a crucial role in engaging our retirement plan participants to make informed financial decisions and inspiring positive actions and outcomes. By utilizing traditional methods as well as marketing automation, this job aims to execute campaign deliverables that drive better retirement outcomes for participants. This role is best suited for a strategist with an entrepreneurial mindset who enjoys building new opportunities, creating structure from ambiguity, and can partner with multiple stakeholders to drive action.Key Responsibilities and Duties
In partnership with Martech, co-manage the end-to-end development of a through channel marketing automation platform by collaborating with cross-functional teams to gather requirements and ensure alignment with marketing objectives.
Collaborate with content creators, strategists, and client facing teams to develop templated content for local distribution via self-service platform. Design and implement processes for creating and executing custom campaigns within the platform.
Oversee measurement and optimization of campaigns to maximize effectiveness and ROI.
Provide training access and ongoing support to internal teams on platform usage and best practices.
Manage other B2C deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.
Collaborate cross-functionally with line of business marketing partners, brand and client facing teams to ensure that local marketing content evolves to meet the needs of participants throughout their financial journey.
Educational Requirements
University (Degree) Preferred
Work Experience
3+ Years Required; 5+ Years Preferred
Physical Requirements
Physical Requirements: Sedentary Work
Career Level7ICQualifications:Required Qualifications:
3 years of marketing in financial services with strong B2C experience.
Preferred Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
5+ years of experience in the financial services, retirement planning, or related industries.
Proven track record of delivering successful marketing campaigns that drive engagement, consideration, and positive actions in a metrics driven environment.
Expertise in utilizing marketing technology stacks, including content management systems, marketing automation, analytics tools, and customer relationship management platforms.
A demonstrated track record in B2B2C or B2C marketing
Thorough understanding of retirement planning, financial products, and industry trends.
Exceptional written and verbal communication skills with an eye for detail and the ability to convey complex financial information in a clear and engaging manner.
Test and learn mindset with a proficiency in analyzing performance metrics and using insights to refine content strategies.
Ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced, deadline-driven environment.
Customer focused and results-driven
Ability to build trust, credibility and strong relationships with stakeholders and team members
Demonstrated understanding of marketplace, competitive landscape and regulatory environment
Related SkillsAudience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship ManagementAnticipated Posting End Date:2024-02-29Base Pay Range: $99,900/yr. - $150,000/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).Company OverviewTIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: accessibility.support@tiaa.orgPrivacy NoticesFor Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .
For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .
For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .
For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .
Nondiscrimination & Equal Opportunity EmploymentTIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088EEOCKnowYourRights-1688394514088.pdf)Pay TransparencyPhiladelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)
